Vertical Marketing Manager (VMM)
Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API. Our private label offerings help drive revenue and increase engagement for our customers while empowering millions of consumers to achieve their financial goals.
As a remote-first company, we’re focused on providing opportunities for high performing individuals to have deep impact in the fast growing fintech space. A clear mission, a commitment to continuous improvement and a willingness to experiment empower us individually and together deliver the best products for our clients and users.
As a Vertical Marketing Manager at Array, you will be the strategic owner of personalized account messaging, industry positioning, pipeline acceleration, and revenue impact within your assigned vertical. This role reports to the Senior Partner, Marketing.
Why this role matters
Generic messages don’t win must-get accounts. The Vertical Marketing Manager exists to make sure every message a target account sees — a sequence, a campaign, an AE deck — feels like it was written specifically for them: their industry, their pain points, their numbers.
This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of product, sales, and ecosystem partnerships. You’ll operate with autonomy, partner closely with GTM leadership, and directly influence how Array wins in your assigned market.
You will:
- Define and execute a vertical marketing strategy for your assigned GTM Pod.
- Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
- Build personalized messaging frameworks by account tier, persona, and pain point — so outreach, campaigns, and AE conversations all speak the account’s language.
- Partner with Product, Data, and Marketing to embed differentiated data and insights into personalized account narratives.
- Translate complex, data-rich capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
- Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) — personalized to the account level for must-gets — that improves win rates and accelerates deal velocity.
- Maintain a habit of using AI tools to think, build, and ship faster — it’s your default, not an afterthought.
Campaign strategy
- Partner closely with GTM leaders to build and execute campaigns built on personalized messages — 1:1 for must-gets, 1: few for the tier behind them — that generate qualified pipeline from priority accounts.
- Drive increased awareness within your vertical to position Array as the standard for embedded financial wellness, identity, and privacy products.
- Coordinate integrated campaign strategies across touchpoints — email, webinars, paid and organic channels, outreach, in-person experiences, and more — with the personalized message carried through every touch.
- Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t.
Cross-functional partnership
- Act as the vertical marketing owner for your pod during planning cycles and QBRs.
- Influence stakeholders across Product, Sales, Data, RevOps, and Marketing to ensure strong commercialization of new capabilities.
- Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
- Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.
You have:
- 5+ years of B2B marketing experience, including product marketing, vertical/industry marketing, or partner/channel marketing experience in high-growth SaaS, fintech, financial services, or adjacent environments.
- Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
- Hands-on experience building personalized, account-level messaging and running 1:1 / 1:few ABM programs.
- Strong ability to translate complex, data-centric technology into clear, compelling industry narratives.
- Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
- Analytical rigor and experience tying marketing programs to business outcomes.
- Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.
- A belief that AI is reshaping work — you instinctively use it to accelerate everything you do.
Pay transparency: $160,000 + for base salary, depending on experience. Full time employee compensation includes an Incentive Stock Option (ISO) grant, subject to Board approval.
Expected interview process: Recruiter Conversation - Hiring Manager Interview - Loop round:
Expected onboarding process: Onboarding at Array is active, not passive: new hires spend their first two weeks building fluency in our products, customers, and value proposition, and are expected to pass scored assessments before beginning role-specific work. Success means meeting defined performance standards through a six-month evaluation period — with continuous feedback and ongoing accountability as core parts of working at Array.
Array Offers All Full Time Employees the following Benefits and Perks:
- Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
- Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend
- 100% 401k match up to 4% with immediate vesting
- Generous and competitive parental leave for all parents
- $1,000 desk setup subsidy to set-up your unique remote office
- $100/month to subsidize wifi/cell phone expenses
- Summer Fridays (half-day Fridays) typically from late May to the end of August
- Commuter benefits for those who choose to go into our New York City or San Francisco office spaces
Not sure if you meet the Qualifications? We know that folks tend to only apply if they check every box. If you think you have the appropriate qualifications, but don’t meet every single one, we encourage you to still apply. We’d love to hear from you.
We are proud to be an equal opportunity workplace; we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Array will provide reasonable accommodations to qualified applicants—if you need an accommodation to participate in the application or interview process, please email talent@array.com to make your request.
Array uses CLEAR to conduct identity verification as part of the application process. We encourage you to review CLEAR’s Privacy Notice and Terms of Use to understand how your personal data will be processed.
Digital Marketing Manager
Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API. Our private label offerings help drive revenue and increase engagement for our customers while empowering millions of consumers to achieve their financial goals.
As a remote-first company, we’re focused on providing opportunities for high performing individuals to have deep impact in the fast growing fintech space. A clear mission, a commitment to continuous improvement and a willingness to experiment empower us individually and together deliver the best products for our clients and users.
As a Digital Marketing Manager at Array, you will be our in-house performance marketing engine — you do what a full-service agency would do, except you sit inside the GTM team, know our verticals, and are accountable to pipeline. This role reports to the Head of Marketing.
The role
You’re the person in the ad platforms, in the CMS, in the analytics. Every program you run has a goal attached: net new customers, retention, or land-and-expand. If it can’t be tied to one of those, it doesn’t run.
You will:
- Paid media — strategy and execution. Own Google Ads and LinkedIn end to end: account structure, budgets, bids, audiences, creative testing, and performance. Targeting aligned to our Tier 1/Tier 2 must-get accounts and five verticals. You build it, you run it, you hold the number.
- SEO and AI search — Build our organic program from a standing start: technical foundation, on-page work, keyword strategy mapped by vertical, and optimizing for how buyers actually search now (traditional rankings and AI/answer-engine visibility). You write the briefs; content production supports you.
- Top-of-funnel demand — Own the programs that fill the top of the funnel: search and social capture, content syndication, retargeting, and the paid layer under our ABM motion into must-get accounts.
- Landing pages and conversion — Own the conversion layer of the site: landing pages, A/B testing, form and funnel optimization, and our Qualified chatbot (routing through Salesforce). You own what converts.
- Measurement — Own tracking and reporting for everything above: UTM discipline, Salesforce campaign hygiene, and a pipeline-by-channel view.
- Work in the platforms daily. No vendor sits between you and the data.
- Report digital’s contribution to pipeline by vertical, in the same terms sales uses.
- Cut spend on programs that aren’t working, including the ones you built.
- Act on what you find the same week when able — a new audience, a rebuilt page, a tracking fix.
- Maintain a habit of using AI tools to think, build, and ship faster — it’s your default, not an afterthought.
Who you’ll work with
- Demand Gen, Sales and our Vertical Marketing Managers — your programs feed their pods, and account lists shape your targeting.
- Marketing Ops and RevOps — your partners on routing, attribution, and Salesforce campaign hygiene.
What great looks like
- 90 days in: you own paid spend end to end — accounts audited, broken campaigns rebuilt, underperforming spend cut. Baseline SEO is in place (technical audit, keyword map by vertical, first briefs out) and testing is running on the top conversion paths.
- 6 months in: leadership uses your pipeline dashboard in planning. Organic traffic is growing. Sales can point to deals that started with a program you ran.
You have:
- 5+ years running performance marketing hands-on for B2B, with real budget ownership — you’ve planned spend, defended it, and moved it when the data said to. Agency background is strongly welcome; you’ve run multiple client accounts and want to go deep on one.
- Platform fluency you can prove: Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, and a CRM/MAP stack (we run Salesforce and HubSpot; we also use, ZoomInfo, and Gong).
- Real SEO chops: you can run a technical audit, brief content, and explain search visibility — including AI search — to an executive without jargon.
- CRO experience with testing frameworks, not just hunches.
- A pipeline-first mindset: you talk in opportunities and revenue influenced, not just impressions.
- Strong project management and communication — you can run multiple campaigns and stakeholders at once with clear briefs, tight timelines, and no dropped threads.
- Comfort as a team of one with agency-sized scope — this is a build role in a fast-moving GTM org, and you’d rather own the whole engine than a slice of it.
- A belief that AI is reshaping work — you instinctively use it to accelerate everything you do: analysis, reporting, briefs, creative iteration. Our team builds this way; you should too.
Nice to have:
- Fintech experience or selling into financial institutions.
- ABM platform experience and tiered account strategy.
- Experience marketing embedded/API products or private label offerings.
- Background in growth, social, or partner marketing alongside paid — you’ve pulled more than one lever.
- Experience with behavioral and intent data for targeting (we use ZoomInfo intent).
- Enough design/creative sense to brief ad creative well.
Pay transparency: $160,000 + for base salary, depending on experience. Full time employee compensation includes an Incentive Stock Option (ISO) grant, subject to Board approval.
Expected interview process: Recruiter Conversation - Hiring Manager Interview - Loop round:
Expected onboarding process: Onboarding at Array is active, not passive: new hires spend their first two weeks building fluency in our products, customers, and value proposition, and are expected to pass scored assessments before beginning role-specific work. Success means meeting defined performance standards through a six-month evaluation period — with continuous feedback and ongoing accountability as core parts of working at Array.
Array Offers All Full Time Employees the following Benefits and Perks:
- Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
- Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend
- 100% 401k match up to 4% with immediate vesting
- Generous and competitive parental leave for all parents
- $1,000 desk setup subsidy to set-up your unique remote office
- $100/month to subsidize wifi/cell phone expenses
- Summer Fridays (half-day Fridays) typically from late May to the end of August
- Commuter benefits for those who choose to go into our New York City or San Francisco office spaces
Not sure if you meet the Qualifications? We know that folks tend to only apply if they check every box. If you think you have the appropriate qualifications, but don’t meet every single one, we encourage you to still apply. We’d love to hear from you.
We are proud to be an equal opportunity workplace; we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Array will provide reasonable accommodations to qualified applicants—if you need an accommodation to participate in the application or interview process, please email talent@array.com to make your request.
Array uses CLEAR to conduct identity verification as part of the application process. We encourage you to review CLEAR’s Privacy Notice and Terms of Use to understand how your personal data will be processed.
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