This role sits at the intersection of growth marketing and sales development, owning top-of-funnel (TOFU) pipeline generation as a full-funnel discipline, not a volume-outreach function. The Senior SDR is responsible for designing, running, and iterating on multi-channel demand programs (outbound, paid, content-led, community, and event-driven) that generate and qualify pipeline for the Account Executive team, and for treating every campaign as a testable growth experiment.

SDRs in this role are not order-takers. They are growth operators who think in funnels, conversion rates, and channel mix, and who deeply understand the healthcare interoperability landscape. As a Senior SDR, you will go beyond sequences: you'll build and test acquisition experiments, partner with Marketing on campaign design and messaging, and treat your territory like a mini growth function with its own hypotheses, metrics, and iteration loop.

You will partner closely with Marketing, Account Executives, and RevOps to ensure pipeline efforts are tightly aligned to ICP and segment strategy, and that learnings from your experiments feed back into broader GTM strategy. Your success will be measured by qualified pipeline generated, channel-level conversion rates, and your contribution to scalable, repeatable growth motions - not just meetings booked.