About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive. About the role This is different from what you may do in a more traditional sleep consulting practice. Rather than providing in-person or phone 1-on-1 consults (don’t get us wrong, we highly recommend them, but we aim to fill an affordability gap so that more families can access sleep expertise), we provide custom sleep plans that are based on data the parent provides via sleep logs and an adaptive questionnaire. This is the perfect job for those who want to improve lives, while also having the flexibility to take care of their own. We’re looking for that special person who is an expert on children’s sleep, has perfect written English, has a logical mind, can interpret data and charts efficiently, and empathizes with tired parents. This is an open-ended contract with flexible hours between 10 - 20 per week. Responsiblities Review and assess client data and their associated recommendations through our web portal Efficiently review and modify sleep plans Write recommendations Provide in-app support to clients Troubleshoot sleep issues Requirements Bachelor’s Degree or higher At least 1-year experience as a sleep consultant with one-on-one clients in the range of newborn to 5 years old Excellent written English and communication skills Must be able to effectively interpret data and charts Must be accepting of different approaches to sleep--we support different parenting styles and believe that the right approach is only right if it fits the parent’s goals and needs Must have your own reliable high-speed internet and computer Compensation: Hourly rate: $30 per hour, rising to $35 per hour after initial training and meeting certain criteria Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Listed by Huckleberry Labs for a position based in the United States. Employers on this board attest they are hiring domestically.
Information Services
65 days ago
Senior Director of User Acquisition and Growth (Remote)
About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive. About the role We are hiring a Senior Director of User Acquisition and Growth to lead exciting, scalable, and impactful user acquisition for Huckleberry. This role is central to our mission of taking care of every family. Quite simply, the more users we have, the more families we can help! We’re looking for a growth leader who values organic just as much as paid. You’ll focus on building sustainable and compounding marketing loops that feed into each other, helping us scale efficiently while naturally lowering our reliance on paid ads over time. This leader reports to the VP of Brand Marketing, manages a multi-disciplinary team, and serves as the primary marketing principal within the cross-functional Growth Pod (Product, Engineering, Analytics, UX Design). Areas of Responsibility Holistic Growth Strategy Full Funnel Ownership: Define the end-to-end user acquisition growth strategy across paid and organic (including App Store Optimization, affiliates, and product) — ensuring they compound together rather than operate in silos Unit Economics (LTV:CAC): Own accountability for marketing investment efficiency. Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a clear plan for how organic and PLG channels reduce blended CAC over time. Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy. Cross-Functional Growth Pod Integration PLG Roadmap Influence: Partner directly with Product and Engineering to prioritize features that drive product-led acquisition — growth surfaces, onboarding hooks, network effects, and shareable moments. Community & Social Proof: Leverage Huckleberry's 5M+ family community as a growth asset — through UGC loops, social sharing prompts, and peer recommendation mechanics. Product-Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod. Translate acquisition insights — including PLG signals like referral rates and viral lift — into prioritized product roadmap inputs. Data & Attribution: Partner with Business Analytics to build attribution that captures paid, organic, and viral acquisition in a unified view — so the pod always knows where growth is actually coming from. Experimentation: Champion rapid, statistically sound A/B testing across acquisition channels and product surfaces — including referral mechanics, onboarding flows, and sharing prompts. Channel Strategy & Execution Oversight Performance Marketing: Oversee strategy and budget optimization for paid channels (SEM, Paid Social, Programmatic) — with a clear POV on how blended CAC improves as organic and PLG channels scale. Organic / Content-Led Acquisition: Direct content strategy to maximize SEO-driven growth, generating high-intent users through owned channels. This is a co-equal priority to paid, not a support function. ASO Ownership: Directly own App Store Optimization to maximize organic app downloads. Affiliate Management: Strategically manage the Affiliate Marketing agency for brand compliance and efficient, high-quality user volume. Requirements Experience: 10+ years of progressive growth experience in consumer subscription, with 4+ years in senior leadership managing Director-level reports Acquisition Breadth: Proven mastery across both paid (SEM, Paid Social, Programmatic) and organic (SEO, Content, ASO) acquisition — with a track record of growing both and knowing how to balance them Proven Growth Track Record: You've taken something from small to big — a channel, a brand, or a company — that you can point to with real before/after numbers. Analytical Depth: Expert proficiency in data, analytics, and BI tools. Strong command of attribution modeling, unit economics, and viral loop modeling Startup DNA: Proven ability to thrive in a Series B/C environment; resourceful, execution-oriented, and obsessively focused on LTV:CAC Cross-Functional Acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team. Nice to have Product-Led Growth Expertise: Hands-on experience designing and shipping referral programs, viral invite loops, or other in-product growth mechanics. You should be able to speak fluently to k-factor, referral conversion rates, and how you've moved them Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time. Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, MA, MI, NV, NY, OR, TX, WY, and VA. 160000 - 200000 USD a year Benefits Include: Equity Unlimited PTO Health Vision Dental Paid parental leave for primary and secondary caregiver 401k match
Listed by Huckleberry Labs for a position based in the United States. Employers on this board attest they are hiring domestically.
At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.
Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.
We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.
About the role
Huckleberry is building a brand that becomes the trusted voice for parents navigating the everyday, and social media is one of the most direct, human expressions of that brand and a key growth engine for the company. This role is a Brand Manager, Social Media that owns the strategy, execution, and evolution of our social presence across key platforms.
You'll be a genuine strategic partner, developing platform-specific strategies rooted in business goals, building a content system that reflects how real parents think and feel, and creating the measurement infrastructure to understand what's working and why. You'll collaborate closely with our Brand Manager and Influencer Marketing Manager, reporting to the Director of Brand Marketing & Communications.
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Areas of responsibility
Social strategy: Develop, own, and evolve Huckleberry's social media strategy across key platforms, including platform-level intent, content philosophy, audience development, and channel prioritization
Content system: Build and manage a content strategy grounded in business objectives—not just what's trending, but what builds lasting relevance and community with parents
Creative management: Drive the creative process, whether from briefing to others or from your own hands-on execution
Calendar and programming: Lead social calendar development, content planning, and publishing across current and emerging platforms
Community management: Own brand voice in comments, DMs, and community spaces; build the systems and cadence to make this scalable
Measurement and reporting: Design and maintain a KPI framework and feedback loop that connects social performance to broader brand and business outcomes; present insights to stakeholders
Trend and platform intelligence: Stay ahead of the evolving social landscape, not to chase virality, but to give Huckleberry a considered, strategic point of view on where to show up and how
Cross-functional collaboration: Partner with brand, product, and growth teams to integrate social into broader campaigns and product marketing moments, while contributing to the larger brand-building efforts
Requirements
5+ years of social media or brand marketing experience, with increasing ownership of strategy
A portfolio that demonstrates both creative thinking and strategic structure—you can write a sharp caption and a quarterly content brief
Deep fluency across Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn, including how each platform's algorithm, culture, and content norms differ
Ability to use data to develop hypotheses, not just report backwards; you know what to measure, why it matters, and how to explain it simply
Experience in consumer, lifestyle, wellness, parenting, or family-facing brand environments
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$90,000 - $110,000 a year
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Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, MA, MI, NV, NY, OR, TX, WY, and VA.
Listed by Huckleberry Labs for a position based in the United States. Employers on this board attest they are hiring domestically.
Information Services
88 days ago
User Acquisition Marketing Manager (Remote, Contract)
About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive. About the role As a User Acquisition Marketing Manager, you’ll be responsible for successfully executing on our user acquisition strategy. You will collaborate with cross-functional teams in order to reach aggressive company growth goals and report directly to the director of performance marketing. This is an opportunity to help shape the next phase of growth for one of the most beloved parenting apps in the world. This is a 40-hour per week, 12-month contract on a 1099 basis. Areas of responsibility Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets. Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization. Manage and optimize a multi-million dollar budget across paid media channels. Partner closely with creative and brand teams to develop scalable ad creatives and performance-driven messaging strategies. Explore and evaluate user growth opportunities and prioritize by impact. Build and manage testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests). Act as liaison to our affiliate marketing agency and manage key relationships with our ad platform partners. Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance. Contribute to overall growth strategy and identify new acquisition channels, audience opportunities, and scalable growth levers. Requirements 4+ years of relevant work experience. In-depth understanding and hands-on experience with major advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads. Additional platforms and ad networks are a plus. Experience working with an MMP (e.g., AppsFlyer). Experience working with data analytics platforms (e.g., Amplitude). Experience running lift tests. Strong analytical and reporting skills. Technical knowledge and experience setting up conversion tracking. Excellent sense of accountability and ownership. A blend of creative and analytical approaches to problem-solving. Nice to have Comfortable working within a fast-paced environment and leveraging AI tools. Ability to work with minimal guidance, be proactive, and handle the uncertainties and ambiguities you might encounter in a typical startup environment. ASO experience is a plus. Experience with Web2App marketing campaigns. Experience with subscription businesses. Affiliate marketing experience is a plus. Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time. 45 - 65 USD
Listed by Huckleberry Labs for a position based in the United States. Employers on this board attest they are hiring domestically.
At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.
Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.
We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.
About the Role
As the Engineering Manager, you will oversee the core products that made us the number 1 recommendation to new parents! You'll be dedicated to nurturing our cornerstone offerings, making sure they stay reliable and high-quality so we can continue to scale alongside the community we serve. You will bridge the gap between high-level business objectives and technical execution, transforming our core product strategy into a clear, actionable roadmap. You will lead and mentor a high-performing team of engineers, fostering their professional growth and alignment, as well as working cross-functionally with all teams at Huckleberry that help us execute on our mission of helping every family thrive.
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Areas of Responsibility
Infrastructure & Performance: Own the technical health of our core mobile products. You will build and improve the infrastructure necessary to maintain high performance for 10M+ active users.
Strategic Roadmap Execution: Translate business goals into technical milestones. You will be responsible for the "how" and the "when," ensuring the team delivers high-quality features on schedule.
Quality & Bug Resilience: Develop and implement a comprehensive strategy for bug management. This includes rapid-response workflows and proactive architectural shifts to reduce technical debt and prevent bugs at the source.
AI Integration (Agentic Workflows): Lead the charge in optimizing our development lifecycle using AI. You will be expected to embed agentic AI tools for product building, automated testing, accelerated build times, and enhanced code quality.
Global Team Leadership: Manage and mentor a high-performing team, including an offshore engineering contingent. You will be responsible for setting the cultural and professional bar for the team.
Process Optimization: Design and implement engineering workflows that balance speed with stability.
Requirements
7+ years of experience in Software Engineering, with at least 3+ years of people management experience.
Track record of leading engineering teams that have scaled B2C products beyond 10 million users.
Accomplished people leader and manager of both onshore and offshore teams, developing talent and creating a culture of engineering excellence.
Deep expertise in mobile ecosystems (iOS/Android) and the infrastructure required to support them at scale.
Proven experience embedding agentic AI into the SDLC, measurably improving engineering velocity and code reliability.
Exceptional communication skills, specifically in managing stakeholders and distributed teams.
Strong cross-functional collaboration skills with a proven track record collaborating closely with Product Managers to translate business goals into technical milestones, actionable roadmaps, and exceptional execution.
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$180,000 - $220,000 a year
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Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, MA, MI, NV, NY, OR, TX, WY, and VA.
Listed by Huckleberry Labs for a position based in the United States. Employers on this board attest they are hiring domestically.
Huckleberry’s purpose is to create life-changing products and experiences through fresh, beautiful, human-centered technology that brings health, well-being, and a bit of magic to every family.
We combine Data, AI, and Behavioural Science to build products that help over 4 million families.
The app has 4.9 stars, garnering rave reviews from people who call it “life-changing” and their “#1 recommendation to parents”.
We are rapidly growing and building new products to enable every family to thrive.
Huckleberry's Talent Community
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Join the Huckleberry Talent Community (HTC) and we'll keep you up to date with the latest career opportunities, events, and company news.
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Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX.
Listed by Huckleberry Labs for a position based in the United States. Employers on this board attest they are hiring domestically.
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