AEO and GEO Marketing Manager
Stripe · Remote in the US
Pay
$143k–215k
Setting
Remote
Who we areAbout StripeStripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.About the teamGrowth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.In this role, you’d be joining a global, cross-functional team dedicated to testing and scaling cutting-edge acquisition channelsOur team helps Stripe increase the GDP of the internet by ensuring our web presence is perfectly optimized for the next generation of artificial intelligence and search technologiesWhat you’ll doStripe is seeking an AEO and GEO Marketing Manager to lead the channel. This individual will play a critical role in growing new user acquisition from platforms including ChatGPT, Perplexity, and Google AI Overviews. The scope of the role includes Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO) or Large Language Model (LLM) Search Optimization, improving AI agent experience, and integrating AI capabilities to improve the performance and efficiency of search and answer engine channels.This individual will spearhead efforts by developing and executing a roadmap of activities and experiments to improve answer engine performance. They will have the opportunity to work closely with cross-functional partners including Growth Marketing, Content Marketing, Engineering, and Analytics at Stripe.ResponsibilitiesLead the growth and user acquisition strategy for the Answer Engine Optimization channelOptimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of usersSpearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channelsDeliver regular reports and updates on channel performance to track progress and identify new opportunitiesPartner with content, engineering, and data analytics teams to build a comprehensive testing roadmapWho you areWe’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. The preferred qualifications are a bonus, not a requirement.Minimum requirements5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimizationProven technical experience making websites SEO and AEO-friendlyExperience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisionsExperience applying user intent analysis to prioritize actions that deliver measurable outcomesProven ability to take initiative, independently problem-solve, and drive tasks to completionExperience leading project roadmaps across cross-functional stakeholders, including engineering and content teamsPreferred qualificationsExperience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG)Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companiesExperience working within the fintech, payments, billing, accounting, or startup industriesExperience writing SQL queries to extract and gather data independentlyBachelor's degree or 4 years of additional relevant professional experience
Listed by Stripe for a position based in the United States. Employers on this board attest they are hiring domestically.