Growth Marketing Manager, Lifecycle
Stripe · Toronto, CA
Pay
$143k–215k
Setting
Remote
Who we areAbout StripeStripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.About the teamGrowth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises. This role is focused on driving growth for Stripe Capital.Stripe Capital provides access to fast, flexible financing to businesses, with the mission of helping them accelerate their growth. Businesses use the funds for marketing, hiring, geographic expansion, working capital, new equipment purchases, and much more. Capital has scaled meaningfully over the last few years, both in terms of user impact (over 81,000 businesses received financing through Stripe Capital in 2025 alone) as well as financial impact as a business line within Stripe. Over 95% of our users say they love using Capital, making us one of the most popular products at Stripe—and we're just getting started.What you’ll doAs a Lifecycle Marketing Manager, you will be a key driver of global marketing efforts supporting our self-serve user acquisition motions to drive demand and revenue growth for Capital—designing, implementing, and optimizing scaled, global lifecycle campaigns across user segments and life stages. You will help create uncommonly great email marketing campaigns and multi-channel experiences for Capital through a relentless focus on user experience and channel optimization.ResponsibilitiesDrive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. new user acquisition, product activation, revenue), and test into and scale new channels (direct mail, push notifications, etc)Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimizationLeverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scaleAnalyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organizationCollaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and MarketingWho you areWe’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.Minimum requirements7+ years of work experience in a marketing role designing and launching multi-channel campaigns5+ years of experience analyzing and taking action on the performance of marketing campaigns5+ years of experience writing marketing briefs3+ years of experience leveraging data, AI, and ML-driven techniques3+ years of B2B marketing experience3+ years of email marketing, direct mail, and push notification experiencePreferred qualificationsExperience with Marketo, Salesforce, and/or SalesloftExperience working in fintech on lending products
Listed by Stripe for a position based in the United States. Employers on this board attest they are hiring domestically.