What We Do

Wagmo is a modern pet healthcare company built around how pet parents actually care for their pets. We partner with employers to provide a complete approach to pet and pet-parent wellbeing, from preventive wellness plans and emergency coverage to 24/7 pet telehealth guidance. Our purpose is to unlock every pet parent's potential to provide extraordinary care, and we do it by bringing the same intentionality to pet benefits that the best employers bring to human healthcare. Founded in 2017 and female-founded, Wagmo is headquartered in New York City and trusted by leading employers nationwide.

What’s Important To Us

Our mission shapes everything we build and how we work together. We take fearless ownership of outcomes, collaborate with radical candor, and are always driven by the customers and pet parents who trust us. We think critically, follow through relentlessly, and find the extra 10% that turns good work into exceptional work. We keep it weird because the obvious answer is rarely the most interesting one. Our values aren't aspirational - we interview for them and hold each other accountable to them. If what you've read so far resonates with you and you want to be part of a team where every person makes the company meaningfully better, we'd love to hear from you.

About The Role

Wagmo is hiring a VP of Marketing to lead the next phase of the company’s brand and growth evolution.

This is a foundational leadership role for a strategic, brand-led marketer who understands how to build enduring consumer brands while also driving meaningful business outcomes across a complex B2B2C ecosystem.

Wagmo is redefining what pet healthcare can look like. As we more meaningfully connect the dots across the pet parenting journey, we see an opportunity to build a category-defining brand that pet parents trust, employers value, and partners want to align with. Long-term growth will come not just from what we sell. It will come from building trust, emotional resonance, cultural relevance, and a brand people actively choose, remember, and advocate for.

This leader will be responsible for shaping how Wagmo shows up in the world: defining the company’s narrative, building integrated marketing systems across audiences, and creating a cohesive brand experience across employers, brokers, and pet parents alike.

The ideal candidate pairs strong strategic instincts with operational rigor, balancing long-term brand building with near-term business impact. This person deeply understands how brand marketing and performance marketing work together. While sales enablement and B2B marketing infrastructure will be important early priorities, this role extends well beyond pipeline generation. Success will require building an integrated marketing ecosystem that strengthens Wagmo's brand, creates consumer demand, deepens customer engagement, loyalty and advocacy, and ensures marketing's contribution to revenue is both measurable and accountable.

This person is a modern marketer who knows how to leverage AI, marketing technology, automation, and data to increase efficiency, improve decision-making, and maximize impact. Resourceful and hands-on, they know how to accomplish more with less while thoughtfully investing in the areas that matter most.

Reporting to the CEO, you will set the marketing vision, build the team to deliver on it, and help shape Wagmo's position in the evolving pet healthcare landscape.

This is a hybrid role based in NYC. Candidates must be willing and able to work in-office three days per week.

Core Responsibilities

Lead Wagmo’s Brand & Narrative Strategy

• Define and architect the category of pet healthcare, establishing Wagmo as the definitive standard in the pet healthcare and benefits landscape.

• Build a differentiated, emotionally resonant brand narrative across employers, brokers, and pet parents

• Translate product differentiation into clear, compelling value propositions that the market understands and remembers

• Develop cohesive messaging systems and audience frameworks that scale across the full funnel

• Ensure consistency across all customer touchpoints and channels

Build an Integrated Brand & Growth Ecosystem

Overall

• Develop and lead an integrated marketing strategy spanning brand, communications, PR, partnerships, social, content, influencer/creator marketing, lifecycle marketing, demand generation, and sales enablement

• Build, scale, and nurture the internal and external capabilities required to execute that vision, including team development, agency management, organizational design, and strategic resource allocation

• Evaluate and scale paid, owned, and earned channels to drive efficient growth while maintaining a strong and differentiated brand presence

Brand

• Build a modern content, communications, and thought leadership engine that strengthens Wagmo's visibility, credibility, and relevance in market

• Identify opportunities to increase awareness, cultural relevance, and brand affinity through integrated campaigns, partnerships, PR, creator programs, and community-building initiatives

• Build campaigns and storytelling systems that create both short-term business impact and long-term brand equity

• Ensure brand and performance marketing operate as a connected ecosystem, balancing long-term brand building with measurable business outcomes

Growth

• Develop scalable demand generation and acquisition strategies, through the team you hire and build, that drive employer pipeline growth, broker engagement, and pet parent enrollment

• Optimize lifecycle marketing programs that strengthen engagement, increase retention, and maximize customer lifetime value

• Leverage customer insights, market intelligence, and performance data to continuously refine targeting, messaging, channel strategy, and investment decisions

• Establish a rigorous measurement framework that balances brand health, pipeline performance, customer acquisition, retention, and revenue impact

• Establish clear linkage between marketing efforts and revenue outcomes, including shared MQL and SQL definitions and marketing attribution that holds up under scrutiny

Strengthen the B2B Go-to-Market Function

• Partner closely with Sales and Customer Success to improve enablement materials, enrollment support, and go-to-market alignment

• Translate brand strategy into practical and repeatable tools that support employer acquisition, broker relationships, and retention

• Translate pet parent engagement, utilization data, and brand love into proof points that accelerate B2B sales

Build the Marketing Organization

• Create alignment across marketing, product, customer success, leadership, and external partners

• Build scalable processes, operating rhythms, and feedback loops across the organization

• Assess which capabilities should be built internally versus through external partners/agencies

• Hire and lead a high-performing, integrated marketing team

• Lead as a player-coach, remaining close to the work while building the team and infrastructure needed to scale

• Build a modern, efficient marketing organization by strategically leveraging AI, MarTech, automation, and external partners to maximize impact, prioritize the highest-value opportunities, and drive outsized results with limited resources

What You'll Need To Be Successful

• A brand-led marketing leader who understands how to connect storytelling, culture, and community to measurable business outcomes

• Deeply fluent across modern marketing disciplines, including brand strategy, PR/comms, partnerships, social/content, creator ecosystems, lifecycle marketing, product marketing and demand generation. You don’t need to have done it all before, but you need to have seen it done excellently and know how to manage a high performing team across all aspects of the marketing org.

• Experienced building brands in crowded or highly competitive categories where differentiation requires more than product features alone

• A background across B2B and B2C, or in multi-sided and marketplace businesses, with a track record of building cohesive narratives that translate across enterprise buyers, channel partners, and end consumers

• Strong cross-functional operator who can influence leadership teams and unify organizations

• Builder mentality with experience operating in resource-constrained environments without inherited infrastructure–you ship fast, you are comfortable being both strategic and hands-on, and you build systems that outlast your tenure

• A real track record of hiring strong talent, ideally including a great demand generation or growth hire. You are a talent magnet who builds teams people want to join

• Experience using AI to enhance creative development, content production, processes and team efficiency

• Willingness and ability to work onsite in NYC at least three days per week

Why Consider This Role?

• Pet spending in the U.S. has reached $200 billion and the category is still early in its lifecycle. Wagmo is building the platform to lead it. This is a rare chance to join at a moment when the work you do today shapes what the industry looks like tomorrow.

• Wagmo is a female-founded, Inc. 5000 recognized company where performance matters more than pedigree. We are growing fast, building something that matters, and there is real ownership equity in that journey.

• The team is exceptionally smart, curious, and kind, led by transparent and low-ego leadership. We take the work seriously and never take ourselves too seriously. This is not a traditional 9-to-5 job. It asks for real dedication and impact, and gives you genuine flexibility and autonomy in return.

Key Benefits

• Comprehensive health, vision, and dental coverage

• HSA/FSA

• 401(k) retirement planning with employer matching

• Unlimited paid time off

• Annual company holidays

• Additional company-wide recharge days off

• 12 weeks parental leave

• Company paid Wagmo pet wellness and insurance plans

• Annual fully-paid company-wide retreat

• Dog-friendly office

• Catered lunches

What We Do

Wagmo is a modern pet healthcare company built around how pet parents actually care for their pets. We partner with employers to provide a complete approach to pet and pet-parent wellbeing, from preventive wellness plans and emergency coverage to 24/7 pet telehealth guidance. Our purpose is to unlock every pet parent's potential to provide extraordinary care, and we do it by bringing the same intentionality to pet benefits that the best employers bring to human healthcare. Founded in 2017 and female-founded, Wagmo is headquartered in New York City and trusted by leading employers nationwide.

What’s Important To Us

Our mission shapes everything we build and how we work together. We take fearless ownership of outcomes, collaborate with radical candor, and are always driven by the customers and pet parents who trust us. We think critically, follow through relentlessly, and find the extra 10% that turns good work into exceptional work. We keep it weird because the obvious answer is rarely the most interesting one. Our values aren't aspirational. We interview for them and hold each other accountable to them. If what you've read so far resonates with you and you want to be part of a team where every person makes the company meaningfully better, we'd love to hear from you.

About The Role

As the Finance Manager at Wagmo, you will play a critical role in building the financial rigor, operating visibility, and strategic insights needed to support Wagmo’s next stage of growth. This role is ideal for a hands-on, analytically strong finance leader who can move seamlessly between detailed financial modeling, cross-functional business partnership, executive reporting, and strategic decision support. You will own core financial planning and analysis processes, including budgeting, forecasting, consolidated financial modeling, budget vs. actuals management, cash forecasting, pricing analysis, and sales performance insights. You will also help modernize Wagmo’s finance function by developing and applying AI-enabled workflows that create reporting efficiencies and surface more actionable business insights.

This is a highly cross-functional role partnering closely with leadership across Sales & Marketing, Customer Success, Customer Operations, and Product & Engineering. The ideal candidate brings strong financial judgment, operational discipline, curiosity, and the ability to translate complex financial information into clear recommendations that drive better business decisions.

Location: This is a hybrid role based in NYC; candidates must be willing and able to work in-office three days per week.

Core Responsibilities

• Own Wagmo’s consolidated financial model and forecasting process, driving improved accuracy and maintaining forecast variance within 10%.

• Create timely, actionable budget vs. actuals reporting in partnership with department leads to support active P&L management, resource allocation, and financial accountability across the business.

• Prepare financial reporting and analysis for senior leadership, highlighting key trends, risks, opportunities, and recommended actions. Build scalable FP&A processes, reporting cadences, dashboards, and operating rhythms that improve decision-making as Wagmo grows.

• Develop Wagmo’s AI strategy for Finance and apply AI-enabled tools or workflows in at least 50% of reporting processes to improve efficiency, reduce manual work, and identify more actionable insights.

• Partner with RevOps and the VP of Sales to increase confidence in sales forecasting, improve pipeline visibility, and identify opportunities to drive stronger sales productivity.

• Actively manage cash positioning and cash forecasting to support effective utilization of Wagmo’s capital and ensure leadership has clear visibility into runway, liquidity, and investment tradeoffs.

• Support strategic projects, including fundraising preparation, board materials, investor reporting, unit economics analysis, headcount planning, and business case development.

• Own Wagmo’s pricing strategy in partnership with Product, including financial analysis, pricing recommendations, and scenario modeling to support growth, retention, and profitability.

• Manage client renewal pricing in partnership with Customer Success, ensuring pricing decisions support Wagmo’s retention goals while improving margin and long-term account value.

What You’ll Need To Be Successful

• Bachelor’s degree in Finance, Accounting, Economics, Business, or a related field preferred; MBA, CFA, CPA, or equivalent experience is a plus.

• 6+ years experience in FP&A, strategic finance, corporate finance, accounting, investment banking, consulting, or a similarly analytical finance role. Experience within a high-growth startup, SaaS, technology, insurtech, fintech, healthcare, or B2B business is preferred.

• Strong financial modeling skills, including experience building and maintaining consolidated operating models, forecasts, scenario analyses, and cash flow projections. High proficiency with Excel or Google Sheets, financial planning tools, BI/reporting systems, and comfort learning or implementing AI-enabled finance workflows.

• Strong analytical judgment and business intuition, with the ability to move beyond reporting what happened to explaining why it happened and what the business should do next. Strong understanding of pricing strategy, unit economics, margin analysis, and customer/account-level profitability.

• Excellent communication skills, including the ability to present financial insights clearly to both finance and non-finance stakeholders. Demonstrated ability to partner with cross-functional leaders to manage budgets, interpret financial performance, and influence better business decisions.

• High ownership, attention to detail, and a bias toward action, with the ability to balance strategic thinking and hands-on execution. Comfort working with ambiguity and building processes from the ground up in a fast-paced, resource-conscious environment.

Why Consider This Role?

• Pet spending in the U.S. has reached $200 billion and the category is still early in its lifecycle. Wagmo is building the platform to lead it. This is a rare chance to join at a moment when the work you do today shapes what the industry looks like tomorrow.

• Wagmo is a female-founded, Inc. 5000 recognized company where performance matters more than pedigree. We are growing fast, building something that matters, and there is real ownership equity in that journey.

• The team is exceptionally smart, curious, and kind, led by transparent and low-ego leadership. We take the work seriously and never take ourselves too seriously. This is not a traditional 9-to-5 job. It asks for real dedication and impact, and gives you genuine flexibility and autonomy in return.

Key Benefits

• Comprehensive health, vision, and dental coverage

• HSA/FSA

• 401(k) retirement planning with employer matching

• Unlimited paid time off

• Annual company holidays

• Additional company-wide recharge days off

• 12 weeks parental leave for eligible employees

• Company paid Wagmo pet wellness and insurance plans

• Annual fully-paid company-wide retreat

• Pet-friendly office

• Catered lunches

What We Do

Wagmo is a new type of pet health company focused on empowering and inspiring responsible pet parenting through top-tier pet benefits provided by employers. From everyday care to rainy-day emergencies, we offer tech-enabled solutions that are optimized for value and flexibility so that our pet parents always feel confident that they are giving their pets the care they deserve.

What's Important To Us

We solve hard problems all day long but hang out with dogs while we do it. We value authenticity and efficiency and have no time for egos. We prioritize performance over pedigree, compensate fairly, and never take ourselves too seriously. Our values are core to who we are and how we operate. We talk about them all the time. These are not just things posted on a wall. We will interview for them, hold each other accountable to them, and make sure we work with every single person we interact with in a way that's consistent with these values.

About The Role

Wagmo is hiring a Senior Data Engineer to own our pipelines and data warehouse end to end. You'll make our data reliable enough to run the business on and clean enough for the AI tools we use to reason over it.

This is a build-and-own role. As our dedicated data engineer, you'll partner closely with our data lead and senior analyst, turn ambiguous business questions into durable systems, and shape how Wagmo uses AI across its data stack. We want someone who explores new tools quickly but never lets experimentation compromise data integrity.

Our Tech Stack: BigQuery · dbt · Fivetran · Python · GCP · GitHub · Tableau · Slack · Notion · Claude

What You’ll Do

• Design, build, and maintain our ETL/ELT pipelines and BigQuery warehouse, and evolve the architecture as we grow.

• Build dbt models and transformations that are clean, tested, and documented, with strong CI/CD and code review.

• Structure models and docs so they're a reliable context for AI tools like Claude, not just dashboards.

• Keep data trustworthy through validation, monitoring, anomaly detection, and clear contracts and lineage.

• Build semantic layers and self-serve infrastructure so Analytics, Finance, Product, Marketing, and Engineering get clean data in their own tools, without routing every request through the data team.

• Lead projects from scoping to delivery.

What You’ll Need To Be Successful

• 5+ years in data engineering, ideally at a high-growth SaaS or consumer company, owning production pipelines and warehouses.

• Deep experience in SQL, and dbt on BigQuery (or similar)

• Strong Git and CI/CD practices.

• Practical experience reading, interpreting, and writing in Python

• GCP and orchestration (e.g. Airflow, Fivetran)

• Solid data warehousing fundamentals: dimensional modeling, ETL/ELT design, query optimization, data quality.

• Experience building data models and docs for AI/LLM consumption a plus

• A bias toward enablement: infrastructure that lets other teams self-serve.

• The judgment to make calls under ambiguity and the communication skills to lead projects, mentor, and work across teams with little oversight.

Why Consider This Role?

• Build the data foundation to enable better health for pets and the families who love them, at scale.

• Own the data stack as our dedicated data engineer, working with a small, high-caliber data team where your impact is apparent.

• Enjoy the perks of a less traditional industry: a pet-friendly office, good people, and real energy.

• Revolutionize the pet health industry by building the data infrastructure, and the AI-ready data foundation, that improves the lives of pets and their families at scale

• Join a rapidly growing, VC-backed startup where ownership, impact, and collaboration drive success

Key Benefits

• Comprehensive health, vision, and dental coverage

• HSA/FSA

• 401(k) retirement planning with employer matching

• Unlimited paid time off

• Annual company holidays

• Additional company-wide recharge days off

• 12 weeks parental leave for eligible employees

• Company paid Wagmo pet wellness and insurance plans

• Regular company-wide events and team gatherings

• Pet-friendly office

• Catered lunches

We here at Wagmo strive to build a workforce composed of individuals with diverse backgrounds, abilities, minds, and identities that will help us to grow, not only as a company, but also as individuals. Wagmo is an Equal Opportunity Employer.