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Head of AI Ads
AirOps ·
Pay
$185k–250k
Setting
Remote
ABOUT AIROPS
AirOps is the full-service platform for brand growth in the age of AI search. As consumers shift from traditional search engines to platforms like ChatGPT, Claude, and Gemini, the entire ruleset of growth is being rewritten. Buyers now rely on agents to discover, recommend, and purchase products and services for them. If your brand isn't part of the answer, you aren't in the running.
Our platform offers everything a brand needs to get found, recommended, and earn trust. We work with category leaders, including teams at Ramp, Chime, Airbnb, ServiceNow, and Rippling, to drive visibility and accelerate growth from AI search.
Backed by Greylock, Unusual Ventures, Wing VC, and Founder Collective, we're headquartered in San Francisco, New York, and Montevideo.
THE ROLE
We are hiring a Head of AI Ads to define, invent, and lead this emerging new product line. You will be AirOps’ principal authority on generative ads, building the foundational playbooks for how the world's top brands deploy capital across LLM-driven discovery channels. Equal parts category-defining strategist, growth systems engineer, and 0 to 1 operator, you will sit at the tip of the spear: converting early market signals into scalable product motions and teaching the industry how to win in the post-search era.
If you are a high-level performance marketing leader, growth operator, or founder who is eager to invent the future of digital advertising from scratch, this is your platform.
WHAT YOU’LL DO
- Category Blueprint & Strategy: Define AirOps’ playbook for AI-native advertising, creating the definitive frameworks for budget allocation, paid placements, organic authority, and content optimization across LLM platforms.
- Customer Growth Architecture: Partner directly with marketing executives and growth teams to map out early-adopter strategies, evaluating channel tradeoffs, testing mechanisms, and full-funnel ROI.
- 0-to-1 Experimentation Engine: Design and execute high-velocity quantitative experiments across emerging AI platforms to decode auction dynamics, recommendation algorithms, conversion triggers, and attribution models.
- Paid & Organic Convergence: Bridge the gap between performance marketing and AI Engine Optimization (AEO), guiding brands on when to leverage structured data, authority-building, or direct paid placements.
- Industry Thought Leadership: Serve as the public face and key voice of AirOps in the AI Ads ecosystem: publishing insights, educating executive buyers, and shaping market perception around the future of discovery.
- Product & Practice Building: Translate front-line customer learnings and experimental results into repeatable product specs and scalable go-to-market service motions.
WHAT YOU BRING
- Spiked Performance & Growth DNA: Proven track record leading high-scale performance marketing, SEM, or paid media teams with deep mastery of auction mechanics, bidding logic, targeting, and multi-touch attribution.
- 6+ years experience in performance marketing, growth, digital advertising, or related relevant fields at high growth startups.
- First-Principles Innovator: A history of pioneering new, unproven channels or markets before standard playbooks existed. You thrive in complete ambiguity and create order out of noise.
- Holistic Growth Instincts: Sharp strategic judgment across both paid and organic levers. You view discovery as an integrated ecosystem, not just a series of isolated ad buys.
- Quantitative Rigor: Strong analytical instinct with a data-first approach to budget allocation, unit economics, incrementality, and performance measurement.
- AI & Search Curiosity: Deep, active fascination with AI-native discovery, LLM evolution, and answer-engine landscapes (ChatGPT, Perplexity, Gemini, Claude, etc.).
- Category-Building Energy: High-bandwidth communicator with executive presence, passionate about establishing a new industry discipline at the intersection of AI, performance marketing, and brand growth.
OUR GUIDING PRINCIPLES
1. Extreme Ownership
2. Quality
3. Curiosity and Play
4. Make Our Customers Heroes
5. Respectful Candor
BENEFITS
- Equity in a fast-growing startup
- Competitive benefits package tailored to your location
- Flexible time off policy
- Parental Leave
- A fun-loving and (just a bit) nerdy team that loves to move fast!
Listed by AirOps for a position based in the United States. Employers on this board attest they are hiring domestically.
Product Manager, Growth
AirOps · San Francisco, CA, United States
Pay
$160k–215k
Setting
On-site
ABOUT AIROPS
AirOps is the full-service platform for brand growth in the age of AI search. As consumers shift from traditional search engines to platforms like ChatGPT, Claude, and Gemini, the entire ruleset of growth is being rewritten. Buyers now rely on agents to discover, recommend, and purchase products and services for them. If your brand isn't part of the answer, you aren't in the running.
Our platform offers everything a brand needs to get found, recommended, and earn trust. We work with category leaders, including teams at Ramp, Chime, Airbnb, ServiceNow, and Rippling, to drive visibility and accelerate growth from AI search.
Backed by Greylock, Unusual Ventures, Wing VC, and Founder Collective, we're headquartered in San Francisco, New York, and Montevideo.
ABOUT THE ROLE
AirOps is hiring a Growth Product Manager to own the product-led engine that brings content teams from first touch to early habit. You will map, measure, and improve the journey from discovery to activation to early retention, with a focus on delivering fast time-to-value and clear business outcomes in AI-driven search.
This role sits at the intersection of product, data, marketing, and sales. You will define the growth strategy, build the experimentation program, and ship features that create repeatable loops across our insights, content operations, and publishing workflows.
KEY RESPONSIBILITIES
- Own the acquisition, onboarding, and activation funnel for AirOps, targeting content leaders and teams across mid-market and enterprise.
- Build and execute a product-led growth roadmap that balances quick wins with scalable bets tied to revenue impact.
- Design and run experiments across signup, packaging, onboarding flows, templates, prompts, in-product education, and lifecycle messaging.
- Create new growth loops such as shareable audit reports, scorecards, and template galleries that attract qualified teams and encourage word of mouth.
- Work closely with Growth and Marketing on self-serve acquisition programs, content diagnostics, and AEO/SEO-friendly experiences that attract high-intent users.
- Collaborate with Engineering and Design to scope, deliver, and iterate quickly, maintaining a high bar for usability and reliability.
- Align with Sales and Customer Success on trial-to-paid motions, PQL definitions, routing, and in-product moments that support sales-assisted conversions.
QUALIFICATIONS
- 5+ years in Product Management with 2+ years focused on growth or PLG in B2B SaaS.
- Track record improving activation and early retention for complex products, ideally used by content, SEO, or editorial teams.
- Proficiency in A/B testing and feature flagging tools such as Optimizely, Posthog, or Statsig.
- Strong analytics skills, including comfort with SQL and product analytics platforms like Amplitude, Posthog, or Metabase.
- Experience building onboarding systems, in-product guidance, and lifecycle programs that shorten time-to-value.
- Familiarity with content operations, SEO, and AI search dynamics, including how teams identify content gaps and measure off-site and on-site impact.
- Clear, concise communication and the ability to influence cross-functional partners and leadership with data and narrative.
- Fluency with modern prototyping tools (e.g. Cursor, Bolt, Claude Code) and comfort with design/collaboration environments like Figma and Git.
- Bias for action and comfort operating in a fast-moving environment where priorities evolve with new insights.
OUR GUIDING PRINCIPLES
1. Extreme Ownership
2. Quality
3. Curiosity and Play
4. Make Our Customers Heroes
5. Respectful Candor
BENEFITS
- Equity in a fast-growing startup
- Competitive benefits package tailored to your location
- Flexible time off policy
- Parental Leave
- A fun-loving and (just a bit) nerdy team that loves to move fast!
Listed by AirOps for a position based in the United States. Employers on this board attest they are hiring domestically.
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