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Smalls is on a mission to make nine lives ten, building a brand that genuinely improves the lives of cats and their people. Today, many of the cat people who find Smalls find us on Meta. It's our largest acquisition channel and we’re looking for someone to fully own it. You will fully own Paid Social performance from top to bottom. You’ll drive profitable growth by setting a sharp channel strategy and executing it in platform. You’ll be expected to run a highly efficient engine, make smart bets, and communicate performance insights clearly at all levels of the business. This isn't a role for someone who wants to direct an agency from a dashboard, and it isn't a first time job.This is a hands-on, in-platform role for a seasoned operator who treats Meta as a craft: you know how the auction actually behaves, you have strong opinions about account structure and placement mix, and you can tell the difference between real performance signals and noise. WHAT YOU'LL DO: - Own the channel end to end. You’ll drive budget, pacing, forecasting, campaign architecture, in-channel creative strategy, bidding, audiences, placement mix — the full stack of decisions that drive our largest paid channel. You'll be accountable for acquiring high quality customers at efficient CACs. - Optimize for customer quality, not just cost. You'll be responsible for driving against both volume & quality targets — conversions, customer retention, LTV — and you'll tune targeting, creative selection, and bidding toward cohorts that stay, even when that makes the topline CAC number look worse in the short run. - Bring the channel in house. Lead the transition from our hybrid agency model to full internal ownership, leading hands-on account management with ad ops support. - Own creative performance in-channel. Collaborate closely with the Growth Creative Strategist on translating our creative strategy to Meta — determine how we bring our value props to life, testing strategy, and the audience × message × format judgment behind those calls. You'll feed your channel's signals back into the system so wins travel beyond your channel. - Own the measurement, skeptically. Keep our signal quality strong (CAPI, event match quality, AEM), reconcile platform reporting against internal attribution, and contribute to incrementality work — geo holdouts, lift studies — so we're spending against what really drives performance, not what Meta says is real. WHO YOU ARE You've run Meta at scale. You've personally managed seven-figure monthly Meta budgets, ideally at a DTC subscription or ecommerce brand, with deep hands on keys experience, not through an agency. You know firsthand how differently the platform behaves at that level of spend than at a fraction of it. You have experience with subscription business and understand the dynamics you instinctively evaluate performance through retention and LTV, not just cost per conversion. You're rigorous about reporting & tech. You design clean tests and you can tell a genuine performance signal from attribution noise. CAPI, EMQ, attribution windows, and view-through dynamics are familiar ground. You have in-channel creative judgment. You understand why an ad wins for a given audience in a given placement, and you can operate within a shared creative strategy, making it perform in your channel without needing to own the whole system. You communicate with clarity. You can explain a CPM spike to the exec team without hiding behind jargon, and you say what you think the account needs, directly. You're a cat person. You care about cats and the people who love them, and you're genuinely excited to build for this community. WHAT YOU’LL LOVE ABOUT US: - Mission-Driven Company: We love cats and we're here to make nine lives ten. - People-Driven Company: We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone’s lives outside of work. - Data-Driven Culture: We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut. - Competitive Salary: Make some $$$. - Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO. - Fully Remote Office & Culture: Our team is spread across the US day to day, but we travel for department & company off-sites and retreats. - Free Product: Free cat food every month.

Listed by Smalls for a position based in the United States. Employers on this board attest they are hiring domestically.

Food & Beverages

50 days ago

Product Manager, Growth

Smalls · United States

Pay

$155k–185k

Setting

Remote

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Smalls is a premium DTC cat food and cat lifestyle brand built on a single belief: the cats who matter most to their people deserve food that actually reflects that. We make fresh, human-grade food for cats, and we've spent eight years building a brand that looks and feels as considered as the product inside the bag.

We're hiring a Product Manager to own how new customers discover, evaluate, and buy Smalls. This role sits right at the intersection of product and marketing — you'll treat our conversion funnel as your product, run experiments at high velocity, and think in terms of customer segments and experiences rather than just funnel steps. We're a lean team, so you'll also jump into platform work and whatever else needs doing when it’s the highest-leverage work.

What You'll Own

Funnel ownership and experimentation. Own the conversion funnel from first site visit through first box. Find the friction, form hypotheses, ship improvements, and drive sustainable new-customer growth. You'll run our experimentation program at a high tempo — a prioritized backlog of A/B tests and landing page experiments, shipped constantly, with a real record of what won, what lost, and why.
Marketing and data partnership. You'll work the seam between marketing and product, partnering on our tracking and signals layer — attribution, pixel and event quality, MarTech tooling. You'll design for segments, not just steps, using behavior data and customer feedback to build experiences personalized to who someone is, not just where they are in the funnel.
Commerce evolution. You'll help shape how purchasing works at Smalls as we grow beyond subscription into one-time purchase and new commerce paths.
Platform and execution. You're a force multiplier — when a high-priority problem shows up, including platform or internal tooling work, you scope it fast and drive it to completion, partnering closely with engineering on tradeoffs between speed, quality, and long-term maintainability.
End-to-end scope. CRO — on-site experience, LP testing, and the experimentation program — is yours start to finish, alongside MarTech tooling and the tracking/signals layer (with marketing), and e-commerce purchase paths, including one-time purchase as we evolve.
Conversion funnel ownership. Own the end-to-end conversion funnel, executing data-driven product strategies to lift CVR and AOV while improving core unit economics.

What We're Looking For

You have a strong A/B testing track record and think in hypotheses, not hunches.
You understand marketing signals infrastructure — attribution, pixels, event quality — well enough to improve it, not just work around it.
You've run real CRO programs with LP testing, and you know e-commerce fundamentals cold: PDP, CLP, checkout.
You learn fast, decide with partial information, and get energized by a broad remit rather than overwhelmed by it.
You're a strong executor — someone who drives projects, not just plans them.
You come from a digitally native retailer with a strong digital product, not big tech.
Nice to have: subscription DTC experience, Shopify, SQL/analytics tooling fluency (Heap, Segment), and personalization or segmentation experience.

The Team You're Joining

You'll partner closely with Marketing on tracking, attribution, and MarTech, and with Engineering on technical tradeoffs across speed, quality, and long-term maintainability. You'll report to the Sr. Director, Product. This is an individual contributor role with no direct reports — built for someone who wants ownership and impact, not headcount.

What You'll Love About Us

Mission-Driven Company: We love cats and we're here to make nine lives ten.
People-Driven Company: We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone's lives outside of work.
Data-Driven Culture: We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut.
Competitive Salary: Make some $$$.
Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO.
Fully Remote Office & Culture: Our team is spread across the US day to day, but we travel for department & company off-sites and retreats.
Free Product: Free cat food every month.

Listed by Smalls for a position based in the United States. Employers on this board attest they are hiring domestically.

Food & Beverages

91 days ago

Director, State Regulatory Affairs

JuneShine · Remote U.S.

Pay

$160k–170k

Setting

Remote

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The Task At Hand:

This job has two functions: Shape the rules and help proactively understand the rules.

Hemp beverage policy is being written state by state, and the brands with the best advocates in the room will define what’s possible. This is a high-impact, externally facing role reporting to the CEO, working closely with the Board, and industry partners to advance advocacy efforts and unlock scalable growth.

If you thrive in ambiguity, enjoy shaping emerging policy state by state, and have a track record of winning advocacy battles in hemp, cannabis, or alcohol, then this role is for you

Who You Are:

Pragmatic and confident navigating complex, evolving state regulatory frameworks
Comfortable operating in ambiguity and energized by shaping hemp beverage policy in real time
Founder mindset - you move fast, think independently, and don't wait for a playbook to exist
Skilled at translating regulatory requirements into clear, actionable business guidance
Strong relationship builder with state regulators, legislators, and industry partners
Collaborative across compliance and business teams in a high-growth, fast-paced environment

What You'll Do:

Lead Government Affairs & Advocacy:

Shape policy outcomes: Proactively influence state and federal hemp beverage regulations before they're finalized - focusing on packaging standards, DTC frameworks, and market access
Drive advocacy campaigns: Represent Willie's in state-level advocacy, industry coalitions, trade associations, and regulatory working groups
Build strategic relationships: Cultivate relationships with state regulators, policymakers, legislative staff, and key stakeholders
Develop policy positions: Create regulatory comments, white papers, testimony, and advocacy materials that influence outcomes in priority markets
Monitor and analyze: Track legislative and regulatory developments across priority states and advice leadership on strategic response - anticipating shifts, not just reporting them
Maintain industry presence: actively participate in trade associations, industry events, and coalitions to stay ahead of political and commercial trends

Enable Market Growth & Strategic Guidance

Serve as internal expert on state hemp beverage frameworks across active and expansion markets
Guide market prioritization and entry strategies based on regulatory feasibility and advocacy opportunities
Partner with product, marketing, legal, and sales teams to integrate regulatory insight into go-to-market strategy and commercial decisions
Provide strategic direction to the compliance function to ensure execution aligns with markets you're opening
Other duties and areas of coverage may be assigned at the manager's discretion, consistent with the scope and level of this role

Must Haves:

21 years of age or older at the time of application
5-8 years of government affairs or regulatory advocacy experience in hemp, cannabis, alcohol or highly regulated CPG
Ability to travel 1-2 times per month
Strong understanding of state hemp beverage policy landscape and emerging regulatory trends, including market access and packaging considerations
Proven track record of influencing state-level regulations or legislation across multiple states
Experience partnering with executive leadership to inform strategic and commercial decisions
Comfortable making strategic recommendations and pushing back with hard truths when needed

Nice to Haves:

Existing relationships with state regulators, legislators, or industry advocacy organizations (NCIA, HIA, NBWA, WSWA, DISCUS, Beer Institute)
Experience working at or with alcohol or hemp trade associations
Experience with industry coalitions on multi-state policy campaigns
JD or formal legal/policy training
Familiarity with FDA, TTB, USDA, or state beverage control agencies
Background building government affairs functions in high-growth companies

Compensation, Perks + Benefits:

Compensation:

$160,000.00-$170,000.00 per year, plus eligibility for a discretionary performance bonus
The final offer will be based on several factors, including experience, skills, location and overall expertise

Perks + Benefits:

Unlimited Paid Time Off
Paid sick leave in accordance with state and local laws
Healthcare coverage: up to 90% company contribution for employees and 25% for dependents
Voluntary vision, dental, and accidental plans
401(k) with up to 4% company match, free financial coaching, student loan match support, and 529 education savings accounts
12 weeks of paid Equal Parental Leave, $500 Baby Bonding Bucks, and a sustainable baby gift
Dedicated parental leave support, including a personalized dashboard, full pay transparency, and a specialist to handle every logistical detail so you can focus on your family
Product and soft goods discounts & perks
And more!

Who We Are

Our Company

JuneShine Brands was built by people who believe you shouldn't have to choose between living well and working hard. Our founders met through a shared love of surfing, the outdoors, and chasing experiences worth having. That spirit still runs through everything we do.

We are a company with a purpose beyond profit. Every brand we build exists for a reason. We believe the next generation of consumers will choose brands that reflect their values, and we intend to build exactly those brands.

We hire exceptional people and get out of their way. Flexible hours, no micromanagement, and trust as the default — we take cues from Yvon Chouinard's Let My People Go Surfing, a book we give every new hire on day one. What we ask in return is simple: own your work, deliver with excellence, and never let flexibility come at someone else's expense.

We value people who are hungry and humble, who take ownership without being asked, who move fast without cutting corners, and who make everyone around them better. If that sounds like you, we'd love to meet you.

JuneShine Brands is a purpose-driven organization composed of a diverse and dynamic group of individuals with varied backgrounds, passions, and beliefs. We are committed to fostering an inclusive environment where everyone’s unique perspectives are valued. We seek to hire self-motivated, independent thinkers, who embrace challenging the status quo. Join us at JuneShine Brands where you’re encouraged to bring your authentic self to your craft every day. As a proud equal opportunity employer, we are dedicated to ensuring fairness and equity in our hiring practices.

You must reside in the United States to be considered for this position.

This role supports multiple beverage brands within the JuneShine Brands portfolio, including alcohol and hemp-derived THC beverages.

All Juneshine Brands products are intended for adults 21+.

Listed by JuneShine for a position based in the United States. Employers on this board attest they are hiring domestically.

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