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Head of Demand Generation
Augment · Palo Alto, California, United States
Pay
$200k–275k
Setting
On-site
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Head of Demand Generation
Palo Alto, California, United States
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The role
Augment Cosmos is the agent orchestration platform for engineering teams. We sell to CTOs, VPs of Engineering, and the staff engineers who evaluate the technical path. They are the hardest audience in B2B to reach: they block ads, ignore gated ebooks, and can smell a nurture sequence from the subject line.
We're hiring a demand gen owner to build the pipeline engine for that audience. This is a senior individual contributor role. You will set the strategy and then build the thing yourself: the target account lists, the ads, the landing pages, the sequences, the reporting. No agency, no creative queue, no team to brief. If you want to manage a team, this isn't the job. If you've been slowed down by having to brief people, it is.
You'll own a pipeline number and the freedom to decide how to hit it.
What you'll own
A pipeline number. Qualified opportunities for the sales team, traceable back to the programs that created them. You forecast it with the Head of Marketing and RevOps and reports against it.
Multi-channel execution end to end. Paid social, paid search, email, ABM, webinars an event motions where they pay off. Strategy through copy through asset build through reporting.
A weekly experiment cadence. Several live tests a week, each with a stated hypothesis and a decision at the end of it. Kill the losers fast, scale the winners, write down what you learned so the next person doesn't relearn it.
The systems underneath. Lead scoring, funnel definitions, campaign tracking, attribution, and CRM hygiene, built with RevOps. Every campaign should leave behind a playbook, a template, or a piece of infrastructure that makes the next one cheaper to run.
How we work
Our marketing team runs on agents. The knowledge base, brand voice, positioning, competitive briefs, and campaign work all live in a git repo that agents read and write to. Call transcripts get mined for themes automatically. Reports build themselves. When we need a landing page, we build it.
You'll use Cosmos and other AI tools daily to do with a cross functional teams (Marketing, Ops, Sales). Candidates who can show us what they've automated will go further than candidates who can show us what they've managed.
Current stack: Clay and Cargo for data and enrichment, Customer.io, SFDC, PostHog and Hex for product and analytics and we are sure wou'll add to it.
What we're looking for
5+ years in demand generation or growth marketing at a B2B software company, including time at an early-stage company where you built the function rather than inherited it.
Proven end-to-end campaign ownership: audience, offer, creative, copy, build, targeting, measurement. You can point at specific programs and explain why they worked.
Fluency across paid social, paid search, email, and ABM. Real ABM: account selection, orchestrated multi-touch, engagement measurement.
Comfortable in the data. You (or your agents) write your own SQL or get close enough, build your own dashboards, define your own metrics, and change course on evidence.
An AI-native operator. You automate before you delegate and you build your own tooling when the off-the-shelf version is too slow.
Taste. Our audience is technical and skeptical. Assets need to be sharp, specific, and free of enterprise marketing filler.
Comfort with ambiguity and a bias to ship. Attribution will be imperfect, the category is still forming, and you'll be making calls without complete information.
Strong signals
You've marketed to developers or engineering leaders and know what earns their attention.
You've built a b2b demand generation program from it’s infancy at a company growing fast.
You've run programs in both North America and Europe and know the instincts differ, not just the copy.
You've worked at an AI or developer tools company, or you're a heavy user of coding agents yourself.
You've been the marketer sales actually asks for help.
Perks & Benefits
We invest in creating an environment where you can do your best work and enjoy showing up.
Comprehensive medical, dental, and vision coverage
Unlimited paid time off
Mental health and family-forming support
Commuter benefits, including pre-tax options and a monthly stipend
Daily lunch, stocked kitchens, and regular in-office events
Thoughtful office setups, plus workspace and tools stipends
Onsite gym access and a pet-friendly HQ
A collaborative, in-person culture built around connection and momentum
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.
Augment Code is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Augment Code's Applicant Privacy Policy.
Pay Transparency Notice: The actual base salary within the stated range will be based on a combination of factors such as an individual's skills, experience level, educational background, and other relevant job-related considerations.
Annual Base Salary Range
$200,000 - $275,000 USD
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Build With Us
Augment · Palo Alto, California, United States
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Not listed
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On-site
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Build With Us
Palo Alto, California, United States
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Augment Code
Augment Code is building agentic software development at organizational scale.
While we don't always have active engineering openings, we're always interested in connecting with exceptional builders. If you're excited about what we're building and think you'd thrive at Augment, we'd love to hear from you.
About You
You're a builder with a strong sense of ownership. You move quickly, enjoy solving hard problems, and embrace ambiguity. You don't just use AI—you build with it. You're constantly experimenting with new tools and workflows, and you're excited about what's possible as software engineering evolves.
What You'll Do
When opportunities arise, we're looking for engineers who will:
Build products that define the future of software engineering.
Own problems from idea to production.
Ship quickly, learn from users, and iterate.
Use AI-native workflows to increase speed, quality, and impact.
Raise the bar for engineering excellence.
What We're Looking For
Strong software engineering fundamentals.
A builder mentality with a bias toward action.
Curiosity, ownership, and adaptability.
Experience using AI as a core part of your development workflow.
A passion for building products that developers love.
Interested?
This is an open application rather than an active role. We'll review every submission and, if we see a strong fit for a current or future opportunity, we'll reach out to continue the conversation.
Perks & Benefits
We invest in creating an environment where you can do your best work and enjoy showing up.
Comprehensive medical, dental, and vision coverage
Unlimited paid time off
Mental health and family-forming support
Commuter benefits, including pre-tax options and a monthly stipend
Daily lunch, stocked kitchens, and regular in-office events
Thoughtful office setups, plus workspace and tools stipends
Onsite gym access and a pet-friendly HQ
A collaborative, in-person culture built around connection and momentum
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.
Augment Code is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Augment Code's Applicant Privacy Policy.
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This role is based in our Palo Alto HQ. Our team works a minimum of 3 days per week in the office, with Monday and Friday as company anchor days. Are you able to meet this expectation?*
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Tell us about something you've built recently that you're proud of. We'd love to understand what you built, how you approached the problem, and how AI influenced your development process. Feel free to include GitHub, demos, blog posts, or anything else you'd like us to see.*
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For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in Augment Code’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Gender
Select...
Are you Hispanic/Latino?
Select...
Race & Ethnicity Definitions
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:
A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran Status
Select...
Voluntary Self-Identification of Disability
Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 07/31/2029
Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.
Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.
How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:
Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury
Disability Status
Select...
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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