About the role

Chime's Financial Crimes team protects millions of members from money laundering, fraud, and the organized networks that target consumer financial platforms. We work in a bank-partner model: we run detection and investigation, and we escalate unusual activity to our bank partners, who hold the filing obligation. That means our written work product is read by outside parties, and the quality bar is correspondingly high.

This is a senior individual contributor role. You will set the standard for how financial crime work is done here rather than working a queue — defining what good looks like, raising the ceiling for the analysts you lead, and owning the hardest problems on the team end to end.

The base salary offered for this role and level of experience will begin at $139,000.00 and up to $193,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to:

• Operate with minimal direction on problems that arrive ambiguous, and you define the approach rather than waiting for one.
• Set the quality standard others calibrate to with defensible judgement calls.
• Move work across team boundaries without formal authority, and you are trusted to represent Financial Crimes to partners outside the function.
• Raise the ceiling of the people around you — through calibration, coaching, documentation, and the examples you set in your own casework.
• Improve the system, not just the case. Every hard investigation should leave behind something reusable: a control, a procedure, a detection change, or a documented typology.
• What you will own:
  • Vendor Management. You will lead, and support, a team of analysts.
  • Vendor team quality. You sample operations work, run calibration with partners, keep apprised of quality assurance trends, and hold quality and productivity expectations where they belong.
  • Risk trend analysis. You understand AML and Fraud risks well enough to follow the pattern of unusual activity across accounts, devices, funding sources, counterparties, and behavioral patterns, and you can show the shape of a network in a way a non-investigator understands.
  • Typology development. You document new and evolving schemes, make them teachable to the wider team, identify if opportunities in coverage are needed, and own the creation of coverage with partners as appropriate.
  • Operational rollout of new coverage. When a new typology or scenario goes live, you design how it will be worked — routing, procedure, evidence standard, and quality checks — before the first alert lands.
  • Procedures and documentation. You own the SOPs for your area and keep them in a state where a third party could read them cold and understand what we do and why.
  • Audit and exam readiness. You prepare the operational side for internal audit, independent testing, and bank partner reviews, and you own remediation of findings assigned to operations through to closure.

To thrive in this role, you have:

• 7+ years in financial crime, fraud, or risk investigations at a bank, fintech, payments company, or comparable regulated environment.
• Working command of BSA, the USA PATRIOT Act, OFAC requirements, and unusual/suspicious activity reporting standards — enough to explain not just the rule but why it exists.
• Deep experience across the transaction monitoring alert lifecycle at real volume, including the operational tradeoffs that come with it.
• Real typology depth across both money laundering and fraud — mule and money movement networks, first-party fraud, synthetic and stolen identity, scams and social engineering, elder financial exploitation, etc.
• Hands-on involvement in scenario tuning or threshold work alongside data or risk partners, with an understanding of what changing a threshold actually costs.
• Experience overseeing vendor or outsourced investigation teams.
• Judgment under volume. You can distinguish the case that deserves forty hours from the one that deserves forty minutes.  
• Comfort with sustained ambiguity. You will spend real time on hypotheses that do not pan out, and you need the judgment to know when to stop.
• Advanced SQL, and fluency with graph or link analysis tooling for mapping relationships at scale.
• CAMS, CFE, or equivalent certification preferred.

#LI-Onsite #LI-BE1

About the Role

Chime's Growth Engineering team is focused on building product experiences that directly move business metrics and help millions of people achieve financial progress. As a full stack Growth Engineer, you'll work across the stack - React and TypeScript on the front end, Rails and Go services behind it - to build features that drive member growth at Chime. You'll collaborate closely with product, design, data science, marketing, and analytics to experiment rapidly, drive measurable outcomes, and scale impactful solutions. This role is perfect for engineers who thrive in fast-moving environments, want to help define new products or experiments, and are passionate about helping Chime grow faster and smarter.

The base salary offered for this role and level of experience will begin at $133,000 and up to $184,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Build and ship growth-focused consumer features end to end - React and TypeScript interfaces, the services and APIs behind them, and the experiments that measure them
• Collaborate cross-functionally with mobile, product, design, data science, and marketing teams to identify member pain points and opportunities
• Rapidly prototype and launch A/B tests, iterating on ideas that improve activation, conversion, and engagement
• Analyze the performance of features post-launch to inform future iterations and growth strategies
• Apply a metrics-driven mindset to decision-making and prioritize efforts based on member and business impact
• Improve reliability, scalability, and performance across the stack - from page load and funnel conversion on the client to latency and throughput in our services
• Contribute to a culture of technical excellence through mentorship, code reviews, and driving best practices

To thrive in this role, you have

• 2+ years of experience building scalable software in production environments
• Proven experience with both a modern front-end framework (React or comparable) and a server-side framework (Ruby on Rails, Go, or comparable)
• Experience designing APIs and working with transactional databases and caching, plus client-side state, performance, and component-driven UI
• Comfort owning a feature across the full stack, and eagerness to learn the parts you haven't touched yet
• A product mindset with a strong bias toward experimentation, iteration, and measuring impact
• Exposure to large-scale architecture patterns and an appreciation for clean, maintainable code

#LI-Onsite #LI-AC2

About the role

Chime is seeking an experienced Creative Director to develop brand-defining campaigns. This role will be responsible for shaping the creative vision, crafting captivating narratives, and executing innovative marketing strategies across various channels, including TV, social activations, brand partnerships, and more. The ideal candidate will have a strong background in creative agency work, a proven track record of delivering impactful campaigns, and the ability to lead a talented team of art directors, designers, and copywriters.

This individual should be comfortable pitching bold, top-of-funnel brand campaigns while also understanding the importance and role of the full marketing funnel. They should be able to develop creative ideas that build awareness, drive consideration, and support conversion, ensuring campaigns are not only culturally resonant and brand-defining, but also strategically connected to business objectives across every stage of the customer journey.

The base salary offered for this role and level of experience will begin at $201,000.00 and up to $279,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to 

• Create a vision for the Chime brand that translates into powerful and authentic storytelling that drives awareness/consideration
• Develop and execute a creative vision for what our brand looks and feels like through integrated marketing campaigns, TV, activations, social campaigns, and partnerships across all channels.
• Champion bold ideas and creative approaches to telling Chime’s stories and more deeply connecting with Chime’s members
• Oversee the end-to-end creative process, from concept development to final execution, ensuring alignment with the company's brand values and marketing objectives.
• Collaborate with marketing leads to create integrated campaigns that resonate with target audiences.
• Provide strategic direction and leadership to a team of art directors, designers and copywriters, fostering an environment of creativity, innovation, and collaboration.
• Lead creative brainstorming sessions, providing clear guidance, feedback, and inspiration to generate impactful ideas.
• Manage relationships with external creative agencies, production houses, and media partners to ensure high-quality execution of campaigns.
• Stay current with industry trends, emerging technologies, and best practices to ensure our creative work is fresh and relevant.
• Maintain a strong understanding of our consumer base, market trends, and competitor landscape to inform creative strategies.
• Inspire commitment, loyalty, pride, and spirit in the organization, to support Chime as a great place to work

To thrive in this role, you have

• A deep passion for building brands with a results-oriented mindset
• 8+ years in creative leadership, with at least 5 years in a leadership position building brand-level work
• Deep understanding of advanced AI tools to support the creative process.  
• Bachelor's degree in Marketing, Advertising, Design, Copywriting or a related field.
• Proven experience working in a creative agency environment, with a strong portfolio of consumer-facing campaigns, including TV spots, digital, and partnership initiatives.
• Demonstrated ability to develop creative concepts that drive engagement and brand loyalty.
• Strong leadership skills with the ability to inspire, mentor, and lead a small creative team.
• Excellent communication and presentation skills, with the ability to articulate creative ideas and concepts to stakeholders.
• Experience managing cross-functional teams and collaborating with external partners.

#LI-Hybrid #LI-AM1

Senior Director, Product

About the role

We are hiring a Senior Director of Product to help shape and lead some of Chime’s most important opportunities for our members and our business. You’ll lead a product organization of approximately 10-15 people, setting the vision and strategy across a broad, high-impact area while developing the leaders and teams responsible for bringing that strategy to life. You’ll identify opportunities that can meaningfully expand Chime’s reach and impact, make consequential choices about where we invest, and turn those opportunities into products and experiences members love. This is a highly strategic leadership role for someone who can move fluidly between setting a multi-year vision, leading a scaled organization, and partnering with senior leaders across Chime to define what comes next.

The base salary offered for this role and level of experience will begin at $326,000 and up to $383,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Set a compelling product vision and strategy for a significant area of Chime, connecting member needs, market opportunities, and company priorities into a clear path forward.
• Lead a product organization of approximately 10-15 people, creating the structure, leadership, and operating environment for teams to do their best work.
• Identify and develop new opportunities to expand Chime’s impact, using deep member understanding, data, experimentation, and market insight to determine where we should place our biggest bets.
• Own a broad portfolio of product initiatives and make thoughtful investment and prioritization decisions across near-term opportunities and longer-term strategic bets.
• Lead through experienced product leaders, developing senior talent, strengthening the leadership bench, and creating clarity and accountability across multiple teams.
• Partner with senior leaders across Engineering, Design, Data, Marketing, Operations, and other functions to turn strategy into measurable member and business outcomes.
• Serve as a senior product voice across Chime, influencing company-level decisions and helping shape how our products and product organization evolve as the business grows.

To thrive in this role, you have

• Led a scaled product organization comparable to a 15–20 person team, including experience leading and developing experienced product leaders.
• Owned a broad product portfolio or business area where you were accountable for strategy, investment, prioritization, and outcomes across multiple teams.
• A track record of building and scaling products that delivered meaningful customer and business impact in a consumer technology environment.
• Experience identifying significant new opportunities and translating customer, behavioral, and market insights into successful product strategies.
• Built strong product teams and leadership benches, creating organizations that can move quickly and operate with significant autonomy while staying aligned around a common strategy.
• Experience making consequential decisions in complex, ambiguous environments using a combination of data, experimentation, customer insight, and judgment.
• Experience operating in consumer technology, financial services, marketplaces, subscription businesses, or another scaled digital product environment where trust, engagement, and customer experience matter deeply.

#LI-TP1 #LI-Onsite

About the role

We’re hiring a Lead Technical Sourcer to help hire exceptional engineers at Chime. In this role, you’ll partner closely with recruiters and engineering leaders to develop thoughtful sourcing strategies and engage hard-to-find talent at every level, from individual contributors to senior leadership. You’ll maintain a high bar for the candidate experience while mentoring other sourcers and strengthening how we identify and engage technical talent across Chime.

The base salary offered for this role and level of experience will begin at $130,000 and up to $180,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Partner with recruiters and hiring managers to develop and execute sourcing strategies for a variety of technical and leadership roles
• Build diverse, high-quality talent pipelines through proactive outreach, talent mapping, referrals, and other creative sourcing channels
• Serve as a strategic talent advisor by sharing market insights, calibrating candidate profiles, and recommending adjustments based on pipeline data
• Deliver a thoughtful, high-quality candidate experience throughout the hiring process
• Regularly track and analyze pipeline health, sourcing performance, and conversion data to ensure progress and inform internal stakeholders
• Identify opportunities to improve recruiting workflows and experiment with emerging tools, including AI-enabled recruiting technology

To thrive in this role, you have

• 7+ years of technical sourcing experience
• Experience recruiting for engineering or other technical roles
• A strong understanding of technical roles, terminology, and engineering stacks
• Experience identifying and engaging niche technical talent across all levels, from individual contributors to senior leadership
• Experience partnering with recruiters and hiring managers to develop sourcing strategies and influence search direction
• Strong communication and candidate management skills
• Curiosity about emerging recruiting technologies, including experience experimenting with AI recruiting tools

#LI-Onsite #LI-BE1

About the role

Chime is on a mission to help millions of everyday people achieve financial progress — and we've built one of the strongest digital acquisition organizations in the industry to get there.

The Director of Growth and Acquisition owns what comes next: leading the full digital acquisition portfolio — paid social, paid search, affiliate, YouTube, mobile and app networks, and emerging channels — while building the capabilities that define Chime's next chapter of growth.

This is a leadership role, not a channel-management role. The foundation — building great teams, running healthy channels, and consistently delivering results — doesn't change. What changes is the mandate: this leader is accountable for delivering today's business while identifying and building tomorrow's growth engine, staying close enough to the ecosystem of platforms, agencies, and technology partners to bring new capabilities into Chime before they become table stakes.

This role sits within Chime's newly evolved Media & Acquisition organization, alongside a Director of Media leading Offline, Media Planning, and MMM. Together, these two roles are being broadened in scope as Chime moves from a channel-by-channel model toward a more complete, portfolio-level view of how every marketing dollar creates value.

The base salary offered for this role and level of experience will begin at $196,000.00 and up to $270,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Own performance across Chime's full digital acquisition portfolio (paid social, paid search, affiliate, YouTube, mobile/app networks, and emerging channels), delivering ambitious growth, efficiency, and CAC targets.
• Make portfolio-level investment and prioritization calls across channels, talent, technology, and vendor partnerships, balancing near-term performance against long-term capability building.
• Lead and develop a team of experienced channel managers as a true player-coach — close enough to the work to challenge assumptions and unblock hard problems, but focused on multiplying impact through people and systems.
• Build new acquisition channels, partnerships, or technology-enabled growth motions — not just optimize the existing mix.
• Stay plugged into the external digital ecosystem — platforms, agencies, AI/martech vendors, startups — to identify opportunities before they're obvious and bring new capability into Chime early.
• Push the organization to rebuild how it works around AI: experimentation, creative production, media buying, and measurement — not just point-solution automation.
• Partner cross-functionally with Media Planning/MMM, Growth Product Marketing, Analytics, Risk, and Finance to align channel strategy to company-level growth and CAC goals.
• Represent Digital Acquisition in senior leadership forums, translating channel performance into business outcomes for Growth LT, EC, and Board-level audiences.

To thrive in this role, you have

• Experience leading a multi-channel digital acquisition or growth organization with meaningful business accountability — not only channel-level metrics.
• A demonstrated record of owning growth, efficiency, and business outcomes.
• Experience managing a significant media portfolio and making prioritization tradeoffs across channels, technology, and vendors.
• A leadership style that blends strategic range with hands-on credibility — comfortable operating as both strategist and player-coach.
• Experience building or scaling teams and developing future leaders.
• Comfort operating in a fast-moving, cross-functional, senior-executive-visible environment.

#LI-Onsite #LI-AM1

About the role

Chime is hiring a Director of Lifecycle Marketing Operations to build and run the operational engine behind everything we send to members: campaign execution, channel health and deliverability, the automation and platform layer, and the governance that keeps it all safe and high quality at scale. Most of that work is manual today. Your mandate is to make it faster, higher quality, and increasingly automated, with an agent-supported operation as the destination.

You'll lead a growing execution team through an execution lead and a set of channel and platform specialists, and partner closely with MarTech, Growth Engineering, and the lifecycle strategy leads to turn strategy into live, high-quality messaging. This is a leadership role with real technical depth: you set the operational strategy and prioritize the work, and you go deep into the detail when it counts.

The base salary offered for this role and level of experience will begin at $211,000 and up to $275,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Own the Messaging Operations engine and set its operational strategy across campaign execution, channel health, deliverability, automation, and the platform layer — and own the metrics that say whether it's working: throughput, quality, speed to launch, deliverability, and channel health.
• Own the operational process end to end, from intake to launch: build, QA, deployment, and the standards that keep quality and speed high as volume grows.
• Drive the automation and AI-agent roadmap, taking the team from manual execution to supervising and governing automated workflows, and fold what you learn from experimentation into the wider Lifecycle roadmap.
• Own governance for everything that ships: channel standards, deliverability and compliance, and the QA model for automated and agent-driven sending, in a regulated environment where safe sending is non-negotiable.
• Own channel excellence across email, push, in-app, and SMS — health, analytics, opt-in/opt-out, and deliverability. Set the benchmarks the operation runs on, connect them to the business metrics leaders care about, and scout and pilot new channels before we need them.
• Build and lead a growing, increasingly technical team through an execution lead plus channel and platform specialists: set the structure, proactively source talent for your team and across Chime, set clear expectations, and give the team the context and room to own outcomes.
• Act as Lifecycle's primary stakeholder to MarTech on how we use the platform and what gets built on top of it, partner with Growth Engineering on the build, and work with the lifecycle strategy leads to turn their plans into live messaging.

To thrive in this role, you have

• 8+ years in marketing or CRM operations, lifecycle execution, or martech, including 3+ years leading teams — with experience developing leads or managers, not only individual contributors.
• Deep expertise with engagement and CRM platforms (Braze or similar): campaign operations, journey architecture, automation, and the technical layer underneath.
• A strong track record in governance: setting and enforcing channel, deliverability, and compliance standards, and building the QA that keeps a high-volume operation safe.
• A real track record of building toward automation. You've scaled manual processes and have a clear point of view on where AI and agents fit in marketing operations.
• Deep channel health and deliverability expertise at scale: sender reputation, inbox placement, fatigue management, and opt-in/opt-out hygiene.
• Strong operational and analytical judgment. You run on metrics, can tell at a glance whether the engine is healthy, and balance speed against safe, compliant sending in a regulated environment.
• The influence to align peer Directors and VPs across Marketing, Engineering, and Product on shared standards, and the range to lead at altitude on strategy and transformation while translating the technical detail into a story each audience can act on.

Bonus points if you have

• Experience standing up or scaling an automation or agent layer in a marketing or CRM context.
• Fintech or regulated-industry experience and the compliance instincts that come with it.
• Experience in a business where owned-channel volume is measured in millions of sends per week.

#LI-Onsite #LI-AM1

About the Role

Chime is seeking a Senior Program Manager to join our Enterprise Program Management Office (EPMO), supporting the execution of high-priority, high-visibility, cross functional initiatives that shape Chime’s strategic direction, handpicked as mission critical by our C-Suite. You’ll work across the entirety of Chime – Product, Engineering, Marketing, Operations, Compliance and more – to fully embed and drive the organizational backbone of this work by eliminating risks, ensuring clear communication and driving decisions that enable Chime’s strategy. If you thrive in ambiguity, love solving hard problems, and have a track record of cross-functional impact, this is your chance to progress business strategy at one of the fastest-growing companies in FinTech. 

The base salary offered for this role and level of experience will begin at $138,000 and up to $190,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to:

• Lead large-scale, enterprise-wide programs that are high stakes, high impact, and highly visible across Chime.
• Translate ambiguous company priorities into clear program strategies, milestones, decision paths, and execution plans.
• Be self-driven and drive end-to-end ownership of cross-cutting strategic, cross-functional projects and programs in a dynamic, fast-paced environment
• Proactively identify program risks, dependencies, and changing circumstances, partnering with stakeholders to mitigate issues before they impact outcomes.
• Build influential big picture storylines and communicate these narratives to build buy-in, adoption and drive results 
• Partner directly with senior leaders and cross functional teams to drive accountability, accelerate progress, solve hard scaling initiatives
• Leverage AI and emerging tools to improve program management workflows, decision-making, communication, and team effectiveness.

To thrive in this role, you have:

• A Bachelor's Degree, with 8+ years of experience in a strategy, business operations, program management, and/or consulting role.
• Exceptional ability devising simple, scalable solutions to complex problems, complemented by outstanding program management skills
• Deep experience in improving cross-functional operations & scaling systems
• Excellent written and verbal communication with a proven track record of effectively interacting with and presenting to C-Suite and Senior leaders across different teams, such as product, engineering, and marketing
• Demonstrated success in highly cross-functional settings and ability to thrive in influence without authority environments
• Skilled at managing change and multiple workstreams at once
• Ownership mentality, with the ability to identify and solve challenges independently and execute with minimal guidance, including proactive risk identification and mitigation strategies.
• Strong planning, prioritization, and multi-workstream management skills
• Eagerness to leverage AI to enable you & Chime to work smarter, faster and more efficiently 
• You might have an MBA, PMP or experience working in Fintech

#LI-Onsite #LI-AM1

About the role

We’re seeking a Web Experience Visual Designer to elevate the Chime.com web experience. In this role, you’ll drive the visual vision and execution of user-centric design solutions that are informed by data and consumer insights, grounded in accessibility and web UX best practices, focused on performance journeys and aligned with brand integrity.

You’ll lead cross-functional design efforts and mentor designers and writers alike. You’ll work closely with marketing, product, content, and engineering to shape intuitive, engaging, and high-performing web journeys that meet both user and business goals.

The base salary offered for this role and level of experience will begin at $116,000.00 and up to $160,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Lead Visual and Experience design for high-impact web projects, from concept to implementation—including responsive page design, navigation systems, conversion flows, and content frameworks.
• Translate complex business and product requirements into user-friendly, accessible, and visually compelling experiences.
• Collaborate cross-functionally with marketers, product managers, developers, brand strategists, and copywriters to shape cohesive, goal-oriented web experiences.
• Drive the use of design systems and component libraries to ensure consistency and scalability across platforms.
• Champion UX best practices and accessibility standards (WCAG/AA) across all web initiatives.
• Guide and synthesize user research, usability testing, A/B testing, and performance metrics to inform design decisions.
• Mentor junior designers and content specialists, helping evolve the team’s craft and strategic thinking.
• Contribute to the development and evolution of UX/UI standards, design principles, and collaborative processes.
• Stay current on web trends, design tools, and industry innovations to continuously push creative and technical boundaries.

To thrive in this role, you have

• 5+ years of experience in visual or product design, with a focus on web and responsive platforms, preferably with a B2C/D2C services company.
• Strong portfolio showcasing thoughtful interaction design, visual design, and end-to-end user flows.
• Expertise in Figma and proficiency with design systems, component libraries, and modern collaboration tools.
• Deep understanding of UX methodologies, content strategy, accessibility (WCAG/AA), and human-centered design.
• Experience in developing multi-media, dynamic, and engaging web experiences 
• Excellent communication and storytelling skills to articulate design decisions across levels and disciplines.
• Experience working in agile, cross-functional teams with iterative design and development cycles.
• Highly proactive, self-directed, and comfortable managing multiple projects in a fast-paced environment.
• Understanding and familiarity of leading relevant AI tools.

#LI-Onsite #LI-LB1

About the role

We're hiring a Lifecycle Marketing Manager to join our Product and Lifecycle Marketing team. In this role, you'll design and optimize lifecycle programs that engage, retain, and grow members across their entire journey with Chime—from top of funnel through long-term retention—with a clear focus on driving growth, revenue, and member lifetime value (LTV).

This is a role for a holistic, business-minded marketer rather than a single-channel specialist. You'll think in terms of segments, experiments, and outcomes: building targeted campaigns across the channels we own—push, in-app, and out-of-app (email, SMS)—while connecting those touchpoints with the broader, non-owned channels that shape the member experience. You'll partner closely with cross-functional teams to turn data into segmentation, automation, and personalization strategies that move the business.

This is a role with department-level impact: you'll own diverse projects, exercise significant independent judgment, and influence how members experience Chime across the full lifecycle.

If you're creative, dedicated, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you.

The base salary offered for this role and level of experience will begin at $139,000 and up to $181,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Own full-funnel lifecycle strategy—from top of funnel through activation and long-term retention—building targeted campaigns that drive growth, revenue, and member LTV.
• Define segments and translate them into targeted, personalized campaigns across owned channels (push, in-app, and out-of-app), connecting them with the broader non-owned channels that shape the end-to-end member experience.
• Generate data-driven hypotheses and run experiments to continuously optimize evergreen lifecycle campaigns and transactional communications, working with analytics to measure impact, socialize findings, and develop next steps toward bigger wins.
• Develop and steward channel guidelines and governance, preserving the quality and integrity of our communications ecosystem.
• Collaborate and build strong relationships with partners across Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM, and more to develop and deliver on shared strategies for large cross-functional initiatives.

To thrive in this role, you have

• 4–6+ years of experience in lifecycle, growth, or related marketing, developing end-to-end campaigns from conceptualization to measurement.
• A growth-oriented, business-first mindset—you think about revenue, LTV, and the full funnel, not just individual channels, and you can connect owned channels (push, in-app, out-of-app) with the broader member experience.
• A proven track record of building segments and managing successful campaigns across multiple channels (email, push, SMS, in-app messaging).
• Strong experimentation chops—comfortable with A/B testing and using results to inform what to scale next.
• Strong analytical skills with experience in data-driven marketing and performance analysis.
• The ability to work cross-functionally and collaborate with various stakeholders, exercising significant independent judgment.
• Experience with key marketing platforms (Braze, Looker; AI tools a plus).
• A strong self-starter mindset—adaptable and able to think critically to develop creative solutions with limited resources.

#LI-AM1 #LI-Hybrid