Strategic Project Lead
Who we are
Contra Labs is a human-centered research lab studying how creatives actually use AI, how tools can serve creative work better, and how to protect the originality that gets flattened as everything starts to look the same.
We connect a global network of top creative talent with frontier AI labs and product companies. By grounding our research in real creative workflows, we help define what "good" looks like across design, video, imagery, and beyond. Our work powers benchmarking, evaluation, and post-training for leading models and applications. Built on Contra, the professional network for independent creatives, we turn human judgment into the training and evaluation layer that helps these tools serve the people who use them.
Why this role exists
We are scaling across client engagements: post-training dataset creation, benchmarking programs, and ongoing evaluation partnerships. Each project spans a different mix of AI labs, creative-tool companies, and research teams, with different requirements, timelines, and quality bars. We need someone to own this work from end to end.
Think of yourself as the operator for a project or vertical. You sit between three groups that do not naturally talk to each other: the client who needs the data, the creative experts producing it, and the internal engineering team building the tooling. Your job is to make all three feel like they are working on the same thing, and to ship results that are both rigorous and genuinely useful.
What you'll own
- The methodology. Annotation protocols, rubrics, and evaluation designs for creative and multimodal outputs.
- Delivery. Scope, evaluator staffing, quality routing, timelines, and the client relationship, from kickoff to final readout.
- Quality. Data quality, inter-rater reliability, and real-time course correction when something feels off. You hold the bar, and you hold the levers to fix it.
- Analysis and storytelling. Qualitative and quantitative analysis turned into clear findings, recommendations, reports, and workshops that clients act on.
- The systems behind it. You turn repeated work into clean, measurable process, and you partner with engineering on the tooling that makes that process faster and more reliable.
- The narrative. Case studies and benchmark publications that sharpen how Contra Labs is understood in the market.
About you
- You design studies for a living. You can scope a question, run the study, analyze the data, and translate it into a direction people can act on.
- You understand good creative, and you can explain it. You recognize creative quality and can say why, and you can tell the difference between personal preference and something closer to ground truth. You build frameworks that capture that signal faithfully.
- You care more about people than about technology for its own sake. You understand how humans judge creative work and design systems around that.
- You turn messy work into machines. You make process clear, predictable, and measurable, and you run a tight ship across several projects at once.
- High ownership, low ego, bias to action. You ship a v1, learn, and do what it takes to deliver.
Experience
- 3+ years designing studies, running evaluations, analyzing data, and presenting findings.
- Experience with data labeling, annotation, human-in-the-loop systems, or AI and ML evaluation workflows.
- A track record managing several concurrent projects, including annotation, evaluation, or QA work.
- A real point of view on creative quality and what "good" looks like.
Bonus
- A strong research background, qualitative and quantitative. A Master's or PhD in HCI, cognitive science, psychology, design research, or a related field is a plus, and so is equivalent depth from industry.
- Statistical methods for evaluation work: inter-rater reliability, sampling, regression, significance testing.
- RLHF, LLM evaluation, or benchmark design.
- Ethnography, UX research, or design-study methods.
- Startup or 0-to-1 experience.
Requirements
- Based in San Francisco, California
Total comp
- Salary: $150,000 to $200,000 USD plus equity
- Medical, dental, vision
- 401k matching
- Company laptop on your start date
Interview process
- Recruiting team (20 minutes)
- CEO and co-founder (30 minutes)
- Technical interview, research and methods focus (45 minutes)
- VP of Product (45 minutes)
- Paid case study and presentation (60 minutes)
Note: Contra communicates with applicants through contra.com domains only. We never ask candidates for money. For current postings, visit Contra Careers.
Ad Designer
About Contra Labs
Contra Labs sits at the intersection of human creativity and AI. We partner with leading AI labs and product companies to improve their tools across design, video, development, and beyond. Our research is grounded in how top creatives actually work, studying the patterns behind what gets created, what gets chosen, and what resonates. We believe human input will always be at the center of net new creation, and our mission is to help shape technology so human creativity can be amplified to create what today is unimaginable.
By joining the Contra Labs network you gain access to paid projects with some of the most innovative companies building the next generation of creative and AI-powered tools
.
How It Wor
ksThis is an application to join the network and be eligible for roles as they arise. Projects are staffed on an as-needed basis, typically 5 to 10 hours at a time, though some may extend into longer engagements. In unique cases, we may have full-time roles available as well. When a project matches your skill set, we'll reach out with details and timelin
e.
To Join the Net
- workPortfolio review - We'll assess your Contra profile and portfolio for strength in product design, specifically across desktop and mobile applicati
- ons.Record a 30 second intro video - Share a quick 30 second introduction so we can get to know
- you.Complete profile - Once you’ve applied, we recommend completing your profile for better job matches and setting up your wallet so you can get paid when a job comes thro
ugh.
What You May Wo
- rk OnEvaluate AI-generated advertisements and marketing creative across digital, social, display, email, and other campaign for
- mats.Provide structured feedback on messaging, composition, branding, hierarchy, visual storytelling, and overall creative effective
- ness.Help define benchmarks for what makes advertising creative engaging, memorable, on-brand, and likely to per
- form.Compare multiple creative approaches, identify strengths and weaknesses, and explain why certain ads are more compelling than ot
- hers.Contribute to research on how human creative judgment can improve the next generation of AI-powered advertising and marketing t
ools.
What We're Looki
- ng ForA strong portfolio of advertising, marketing, or brand creative across digital cha
- nnels.Experience creating campaigns, paid social ads, display creative, email marketing assets, or other performance and brand marketing mate
- rials.A sharp eye for visual communication, messaging, branding, and creative str
- ategy.The ability to articulate thoughtful, actionable feedback on both visual execution and marketing effectiv
- eness.Strong creative instincts and an understanding of current advertising trends, consumer behavior, and digital creative best prac
- tices.Comfort working in fast-paced, experimental environments. Experience with AI creative tools is a
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