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Back to jobs Digital Marketing Manager United States (Remote) Apply Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta. Role Overview We're looking for a hands-on Digital Marketing Manager to own and scale our global paid media programs across LinkedIn, Google, Meta, and emerging channels. In this role, you'll drive campaign execution from strategy through optimization, partner closely with Creative and Marketing Ops, and use AI-powered workflows to help Cresta reach the right buyers more efficiently. You'll join a lean growth team where your work directly influences pipeline and revenue. Responsibilities Own day-to-day execution and optimization of global paid media campaigns across LinkedIn, Google, Meta, and emerging advertising channels Plan, launch, and optimize campaigns end-to-end, including audience strategy, campaign setup, creative testing, bidding, budgeting, and performance analysis Monitor campaign pacing against budget and pipeline goals, proactively identifying risks and adjusting strategy to maximize performance Partner closely with Creative to develop high-performing ad creative and continuously test new messaging, formats, and concepts Leverage AI tools and audience enrichment platforms such as Clay to improve targeting, automate workflows, and increase team efficiency Partner with Marketing Operations to ensure accurate conversion tracking, attribution, and pipeline reporting Analyze campaign performance and present actionable insights and recommendations to marketing leadership and executive stakeholders Evaluate new advertising channels, formats, and growth opportunities to keep Cresta ahead of changing buyer behavior Collaborate cross-functionally with Demand Generation, Content Marketing, Creative, Sales, and Marketing Operations to execute integrated campaigns Qualifications 3+ years of experience managing paid media or digital marketing programs within B2B SaaS or high-growth technology companies Hands-on experience managing campaigns across LinkedIn Ads, Google Ads, and other paid media platforms Proven track record optimizing campaigns against pipeline, revenue, and ROI goals—not just traffic or lead volume Experience managing campaign budgets, reporting performance, and making data-driven optimization decisions Strong analytical skills with experience using reporting and analytics tools such as GA4, Looker, or similar platforms Experience working with CRM and marketing automation platforms such as Salesforce and HubSpot Strong project management and cross-functional collaboration skills with the ability to manage multiple priorities in a fast-paced environment Curiosity and enthusiasm for using AI tools to improve marketing execution, experimentation, and operational efficiency Preferred Qualifications Experience launching or scaling new paid acquisition channels Experience using Clay or similar audience enrichment and GTM tools Experience working at an AI-native or high-growth startup Familiarity with account-based marketing (ABM) strategies and enterprise B2B buying journeys Experience partnering closely with Creative teams to develop high-performing paid advertising assets Perks & Benefits We offer a comprehensive and people-first benefits package to support you at work and in life: Comprehensive medical, dental, and vision coverage with plans to fit you and your family Flexible PTO to take the time you need, when you need it Paid parental leave for all new parents welcoming a new child Retirement savings plan to help you plan for the future Remote work setup budget to help you create a productive home office Monthly wellness and communication stipend to keep you connected and balanced In-office meal program and commuter benefits provided for onsite employees Compensation at Cresta Cresta's approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. Compensation for this position includes Base Salary + Equity. Base Salary Range: $100k - $165k base. Actual base salary will be determined based on candidate-specific factors including experience, skills, and location, as well as applicable local pay requirements. Your recruiter can provide additional details. Total compensation also includes a comprehensive benefits package for you and your family. We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting communications will come from an @cresta.ai email address. If you receive outreach from another source claiming to represent Cresta, please disregard it. If you are ever unsure whether you've been contacted by an official Cresta employee, please reach out to recruiting@cresta.ai. Apply for this job * indicates a required field Autofill my application First Name* Last Name* Email* Phone Country* Phone* Location (City)* Locate me Resume/CV* Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile* Portfolio (i.e. website, github, blogs, etc) Are you legally authorized to work in the country where this role is based without restriction?* Select... Will you now or in the future require visa sponsorship?* Select... Submit application Powered by

Listed by Cresta for a position based in the United States. Employers on this board attest they are hiring domestically.

Sales

39 days ago

Growth Marketing Manager, Web & CRO

Cresta · United States (Remote)

Pay

$130k–170k

Setting

Remote

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Back to jobs Growth Marketing Manager, Web & CRO United States (Remote) Apply Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta. Role Overview: Cresta is looking for a Growth Marketing Manager, Web & CRO to own and evolve our website as a high-performing growth engine. This person will lead the strategy, roadmap, and execution for Cresta.com — driving organic traffic, improving conversion rates, and turning the website into a measurable source of pipeline and revenue. You’ll work cross-functionally across marketing, design, operations, and external agency partners to deliver a best-in-class web experience while building scalable processes for experimentation, localization, analytics, and site governance. This is a highly visible role with direct impact on how Cresta shows up to prospects, customers, and the market. Responsibilities: Own website strategy and roadmap, ensuring Cresta.com evolves alongside the growth of the business and marketing organization. Spearhead the website CRO strategy, designing and running a continuous testing and experimentation program to improve conversion rates across key pages and user journeys, turning more visitors into MQLs and pipeline. Manage web intake and prioritization, managing 5+ new weekly requests across stakeholders and maintaining a clear, transparent backlog and delivery plan. Project manage internal stakeholders and external partners, working in lockstep with our web agency to scope, prioritize, QA, and ship high-quality work. Oversee Webflow CMS operations, including page builds, updates, QA, publishing workflows, and governance standards. Elevate website quality through improvements to messaging clarity, information architecture, template consistency, and overall user experience. Lead website localization efforts, partnering with the International Marketing Manager to define requirements, manage implementation, and establish scalable workflows for multi-language site expansion. Build website performance reporting and insights, partnering with Marketing Ops to ensure clean measurement across GA4, Looker dashboards, and downstream systems. Proactively identify and evaluate new tools, technologies, and industry trends to improve site performance, administration, and competitive positioning. Qualifications: 5+ years of experience in web marketing, website management, or growth roles in B2B SaaS Demonstrated experience owning a marketing website end-to-end, including roadmap development, prioritization, and cross-functional execution Deep hands-on experience with enterprise web CMS platforms, including page builds, updates, QA, and publishing workflows. Experience working closely with and managing external web or design agencies Proficiency with GA4 and Looker or similar BI tools; hands-on experience with web experimentation and A/B testing to drive conversion improvements. Strong project management and organizational skills, with the ability to manage high volumes of incoming requests while maintaining clarity and prioritization Excellent cross-functional communication and stakeholder management skills High attention to detail and strong sense of quality for web experiences and brand presentation Preferred Qualifications: Industry-specific experience or hypergrowth scale-up experience Perks & Benefits: We offer a comprehensive and people-first benefits package to support you at work and in life: Comprehensive medical, dental, and vision coverage with plans to fit you and your family Flexible PTO to take the time you need, when you need it Paid parental leave for all new parents welcoming a new child Retirement savings plan to help you plan for the future Remote work setup budget to help you create a productive home office Monthly wellness and communication stipend to keep you connected and balanced In-office meal program and commuter benefits provided for onsite employees Compensation at Cresta: Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. Compensation for this position includes a Base Salary + Equity. Base Salary Range: $130,000.00 - $170,000.00 Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family. We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai Create a Job Alert Interested in building your career at Cresta? Get future opportunities sent straight to your email. Create alert Apply for this job * indicates a required field Autofill my application First Name* Last Name* Preferred First Name Email* Phone Country* Phone* Location (City)* Locate me Resume/CV Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Cover Letter Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Do you have hands-on experience working in a CMS platform such as Webflow, WordPress, or Contentful?* Select... Have you owned a B2B SaaS marketing website end-to-end, including prioritization and cross-functional execution?* Select... Have you used GA4 or similar analytics tools to measure and improve website performance?* Select... Are you legally authorized to work in the United States without current or future visa sponsorship?* Select... Submit application Powered by

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