Financial Controller

The Role

Gaia is looking for an experienced, highly technical Controller to own and strengthen our core accounting and financial operations as we continue to scale as a US-based company. This is a critical leadership role for someone who is hands-on, detail-oriented, and brings strong technical accounting judgment in a fast-paced startup environment.

The Controller will report to the CFO and will be responsible for the integrity of our financials, the monthly close process, audit readiness, and building scalable accounting processes across the business. This role will partner closely with cross-functional leaders and play a key role in supporting investor reporting, decision-making, and compliance as we grow.

This is a US-based role.

Who You Are

You are a CPA with deep technical accounting expertise and high standards for accuracy and quality. You take ownership of your work end to end and are comfortable rolling up your sleeves in a lean environment. You are thoughtful about process, understand the “why” behind accounting decisions, and can balance technical rigor with business pragmatism.

You thrive in ambiguity, enjoy building and improving systems, and are confident pushing back when something is not right. You are organized, deadline-driven, and comfortable working closely with leadership in a high-growth company.

What You Will Do

• Own the monthly close process end to end, ensuring timely, accurate financial statements

• Maintain the integrity of the general ledger, including reconciliations, journal entries, and accounting policies

• Lead preparation for annual audits and manage relationships with external auditors and tax advisors

• Ensure compliance with US GAAP and maintain strong internal controls

• Oversee accounts payable, accounts receivable, payroll accounting, and expense management

• Review and analyze monthly operating expenses and budget variances, identifying trends, risks, and areas for improvement

• Partner with Finance leadership on financial reporting, including monthly and quarterly investor reporting

• Own intercompany accounting and reconciliations, as applicable

• Support tax compliance and filings in partnership with external advisors

• Collaborate cross-functionally with Operations, Product, Tech, People, and other teams to ensure financial accuracy and alignment

• Identify, design, and implement process improvements to increase efficiency, accuracy, and scalability

• Help transition and stabilize accounting operations from existing contractors and legacy processes

What We Are Looking For

• Active CPA required

• 7+ years of progressive accounting experience, including Controller or Assistant Controller experience

• Deep technical accounting expertise and strong knowledge of US GAAP

• Proven experience owning the close process and audit management

• High attention to detail with a strong sense of accountability

• Ability to operate both strategically and hands-on in a startup or high-growth environment

• Strong analytical skills with the ability to communicate complex financial information clearly

• Experience working with modern accounting systems (Xero experience a plus)

• Experience with multi-entity or group accounting and consolidations

• Exposure to fintech, lending, insurance, or regulated financial products is a strong plus

Compensation and Benefits

The base salary range for this role is $140,000–$180,000, depending on experience and alignment with the role.

At Gaia, our people are the foundation of our success. We are committed to supporting our team’s wellbeing, growth, and long-term potential.

In addition to a competitive, market-benchmarked salary, we offer:

• Comprehensive healthcare coverage

• Fertility and family-building support

• A home office or setup budget for new hires

• An annual personal development budget

• Ongoing work on reward and recognition programs to ensure exceptional performance is meaningfully acknowledged

Gaia is an equal opportunity employer and values diversity in all forms. We encourage candidates from all backgrounds to apply.

At Gaia Family, we're building modern fertility coverage that actually works — for patients and for employers. We partner with companies to offer IVF and egg freezing as a structured, outcomes-aligned, benefit that complements our existing consumer offering.

We’ve already signed our first employer logos but are still early. We’re hiring a Product Manager to own and build our Employer product end-to-end. This is a zero-to-one GM role disguised as a PM role.

We’re an ambitious, fast-moving team backed by top-tier investors (including Valar Ventures and Atomico).

The Role

You will own the Employer product line like a business, in close partnership with our Head of Employer sales. You will:

• Define the strategy

• Ship the product

• Close feedback loops with customers (both employers & employees)

• Drive revenue impact

• Build the system from scratch

You’ll also work directly with our Head of Product, engineering team, exec team, Ops, Finance and Legal.

If you want to just manage a backlog, this is not the job for you. If you want to build a business inside a company, it is 💪

What you will own:

1. Employer Product Strategy

You will define the long-term vision for Gaia’s employer offering, turning ambiguity into a crisp roadmap. This will require you to clarify ICPs (mid-market vs enterprise) alongside Sales, whilst working with Finance to shape packaging, pricing, and plan design.

2. End-to-End Employer and Employee Experience

We want to create a lovable employer and employee experience that stands out in the fertility & family-building landscape. 🧡

You’ll be responsible for surface areas ranging from customer sales conversations to the implementation & onboarding experience, and employee enrollment & usage.

You will need to obsess over the full system, not just one aspect.

3. Revenue & Unit Economics

You will co-leading the ROI strategy for our employer product. This means:

• Understanding case rates, utilization, loss ratios

• Partnering with Finance on pricing experiments

• Improving margins through product & process design

You will focus on these metrics like a GM would.

4. Cross-Functional Collaboration

You will work with teams across the business, you will:

• Align with Sales & Legal on what we sell

• Partner with Ops on what we can operationalize

• Work with Eng to build scalable systems

• Run tight weekly reviews

Who we're looking for

Someone who...

• Is deeply collaborative with a builder mindset

• Is solution-oriented - when we encounter challenges, you are already brainstorming on how to solve

• Is curious and eager to learn

• Has deep ownership

• Works cross-functionally successfully

• Isn't afraid to roll up their sleeves and when needed, "wear many hats" to execute successfully

• Is AI-native and excited about the future of EPD & tech

You Might Be a Fit If You…

• Have 5–10 years B2B experience in product or growth roles - ideally in high-growth fast-paced startups

• Have built or worked on an employer healthcare product before

• Care about revenue and margin, not just UX polish

• Love ambiguity

• Are AI-native, constantly testing out the latest tools to scale yourself & your team

• Can go from whiteboard → SQL → customer call → Figma → pricing model in the same week

• Have high energy and bias toward action

Bonus if:

• You’re an ex founder

• You’ve owned revenue targets before

• Have experience in fertility, family-building, or HRA administration

How We Work

We move fast, operate with high ownership, and care deeply about quality.

We believe great product teams combine strong judgment with fast iteration. We run lots of experiments, stay close to customers, and prioritize business impact over process theater.

We’re also highly AI-native. We use AI throughout product development, operations, analysis, and communication. The people who succeed here tend to be naturally curious builders who adopt new tools quickly and constantly look for leverage.

Why This Role Is Exciting 🤩

• You’re not inheriting a polished product.

• You’re building the operating system for a new line of business.

• You will have real leverage over revenue.

• Work on a meaningful problem in healthcare with massive market opportunity

• Operate with unusually high autonomy and visibility

• Join a small, high-talent team where decisions ship quickly

• Help define the future of fertility financing and patient experience

• Meaningful equity upside as the company scales

Compensation & Benefits

• Competitive base salary + meaningful equity - range for this role is $160-180k

• Hybrid NYC work environment (we’re in our office at 387 Park Ave 3 days a week!)

• Full benefits (very generous for early-stage startups)

• Fertility & egg-freezing benefits

If this sounds interesting, we’d love to talk.

At Gaia Family, we're building the patient-facing front-door to fertility care, starting with financial infrastructure to pay monthly with outcomes protection baked in.

Most people pursuing IVF or egg freezing in the U.S. are paying out of pocket. The experience is expensive, fragmented, emotionally overwhelming, and operationally messy. We partner with 180+ leading fertility clinics to make treatment more accessible through financing, product innovation, and a modern patient experience.

We’re an ambitious, fast-moving team backed by top-tier investors (including Valar Ventures and Atomico), and we’re looking for a product leader to own and scale our consumer growth engine.

The Role

This is not a feature PM role.

You will own Gaia’s consumer funnel end-to-end: from first touch through consult booking, financing, and treatment activation. You’ll be responsible for improving conversion, increasing revenue, and helping thousands of patients navigate one of the biggest healthcare decisions of their lives.

You’ll work directly with the Head of Product, alongside engineering, design, marketing, operations, and clinic partners. You’ll have high autonomy, fast shipping velocity, and direct influence on company strategy.

If you like operating close to the business, running experiments, obsessing over conversion, and building products that meaningfully impact people’s lives, you’ll thrive here.

What You’ll Own

• The full consumer journey:

  • acquisition → signup → consult → financing → treatment

• Core growth and conversion metrics tied directly to company revenue

• Patient-facing experiences across:

  • onboarding

  • scheduling

  • intake flows

  • SMS + email lifecycle journeys

  • payment and financing UX

• Experimentation strategy:

  • identifying opportunities

  • designing tests

  • analyzing outcomes

  • deciding what scales

• New consumer products and monetization opportunities, including lab testing and adjacent offerings

• Funnel analytics and reporting:

  • dashboards

  • conversion tracking

  • cohort analysis

  • operational visibility

• Cross-functional execution with engineering, growth, operations, and fertility clinic partners

What We’re Looking For

Must-Haves

• 5–8 years of product management experience

• Experience owning growth, conversion, marketplace, or consumer funnels

• Proven track record improving key business metrics through experimentation

• Comfortable owning revenue outcomes, not just shipping features

• Strong product intuition paired with analytical rigor

• Highly autonomous operator who thrives in ambiguity

• Experience in fast-moving startup environments (Series A/B preferred)

• NYC-based and excited to work in person several days per week

Strong Pluses

• Consumer health, fintech, marketplace, or healthcare experience

• Experience with high-consideration or emotionally sensitive purchases

• Women’s health or fertility experience

• Experience building communication-heavy workflows (SMS, lifecycle, scheduling, onboarding)

• Comfort using AI tools in day-to-day product work:

  • research

  • prototyping

  • analysis

  • writing

  • execution

How We Work

We move fast, operate with high ownership, and care deeply about quality.

We believe great product teams combine strong judgment with fast iteration. We run lots of experiments, stay close to customers, and prioritize business impact over process theater.

We’re also highly AI-native. We use AI throughout product development, operations, analysis, and communication. The people who succeed here tend to be naturally curious builders who adopt new tools quickly and constantly look for leverage.

Why This Role Is Exciting 🤩

• Own a critical revenue-driving product surface end-to-end

• Work on a meaningful problem in healthcare with massive market opportunity

• Operate with unusually high autonomy and visibility

• Join a small, high-talent team where decisions ship quickly

• Help define the future of fertility financing and patient experience

• Meaningful equity upside as the company scales

Compensation & Benefits

• Competitive base salary + meaningful equity - range for this role is $160-180k

• Hybrid NYC work environment (we’re in our office at 387 Park Ave 3 days a week!)

• Full benefits (very generous for early-stage startups)

• Fertility & egg-freezing benefits

If this sounds interesting, we’d love to talk.