About the Company

Cash has disappeared from most of our lives—but millions of vending machines, laundry rooms, car washes, amusement devices, and other self-service machines still rely on decades-old payment technology. That's a $45+ billion global market ready for transformation.

PayRange is leading that transformation.

Founded in 2015, PayRange has grown into one of the fastest-growing technology companies in North America. We've built the industry's leading fintech and mobile commerce platform, connecting millions of machines and processing more than a billion transactions through a seamless ecosystem of payments, software, hardware, and consumer experiences. Our technology powers businesses across North America, Europe, and Asia, and our rapid growth has earned us consistent year over year recognition as one of Deloitte's fastest-growing technology companies in North America.

Why This Role Is Different

Most VP of Marketing roles ask you to grow either a B2B business or a consumer brand. This role gives you the opportunity to build both.

PayRange operates a unique two-sided network. On one side, you'll accelerate growth with operators, enterprise customers, and strategic partners. On the other, you'll lead the strategy that grows one of the largest consumer commerce apps in unattended retail—driving adoption, engagement, loyalty, and brand affinity among millions of users.

As our next VP of Marketing, you'll own the entire growth engine across both sides of our business, creating a powerful flywheel where consumer adoption drives operator value, and operator growth expands the consumer network.

This is a rare opportunity to shape the future of a profitable, high-growth fintech company with proven product-market fit, category leadership, and significant runway ahead. If you've ever wanted to help build the next iconic commerce platform while leaving your mark on both a B2B SaaS business and a consumer brand, this is your chance.

What You’ll Be Doing

As VP of Marketing, you'll drive growth across a unique two-sided network—acquiring and expanding operator customers while simultaneously building a consumer brand used by millions of people every day. You'll shape how we attract, engage, and retain businesses, while leading the strategy that grows adoption, loyalty, and awareness of our mobile app among consumers. There’s no playbook in this role, you’ll write it. You’ll have the opportunity to shape our brand, build our growth engine, and directly influence the future of the company.

This is a role for a growth-minded marketing leader who thrives at the intersection of SaaS, fintech, marketplace, and consumer technology. You'll own the complete marketing strategy across both sides of our ecosystem, creating a flywheel where consumer adoption drives operator value, and operator growth fuels the consumer experience. You’ll own the entire marketing engine, from strategy and positioning to pipeline generation and customer expansion. You’ll partner closely with Sales, Product, and Customer Success to turn market opportunities into measurable business results.

As VP of Marketing, you will build and lead the development of a go-to-market motion and revenue engine and category-defining brand. Reporting to the CEO, this role owns the intersection of pipeline, brand, and narrative.

If you're excited by building category-defining brands, scaling revenue, and leading marketing across both B2B and B2C, this is a chance to make an outsized impact. If you’re a builder who loves moving fast and creating marketing programs that directly impact revenue, this role is for you.

The Type of Person We're Looking For

We're looking for a builder and out-side-of the box thinker. Someone who thrives in high-growth environments, embraces ambiguity, and gets energized by creating what's next rather than maintaining what's already exists. You're equally comfortable setting long-term strategy and rolling up your sleeves to launch campaigns, analyze performance, and solve problems alongside your team.

This role isn't about following a proven formula; it's about creating one. You'll have the freedom to challenge conventional thinking, experiment boldly and build a world-class marketing organization that becomes the benchmark for others to follow.

You lead with conviction, move with urgency, and have a relentless focus on delivering measurable business outcomes. You're naturally curious, customer-obsessed, and energized by solving complex challenges. You’re energized by opportunities where there is no playbook, where you can scale a high-growth B2B SaaS business, solidify a strong brand voice in the market, and build a consumer brand from the ground up.

What You'll Do:

Create & Defend our Category-Leading Brand Narrative

• Define our market positioning, messaging, and story to differentiate us in a competitive landscape.
• Build thought leadership and content strategies that educate the market and create demand.
• Create memorable customer experiences across every touchpoint.

• Position PayRange and its leadership team as category experts and thought leaders

Drive Revenue Growth through Marketing

• Own the full-funnel marketing strategy across paid media, organic growth, lifecycle marketing, content, webinars, PR, events, and partner channels to accelerate pipeline and revenue growth.
• Define and operationalize next-generation go-to-market strategies that optimize customer acquisition, expansion, and market adoption across multiple business segments.
• Develop and execute integrated go-to-market campaigns that create demand, nurture prospects, and drive conversion from awareness through closed revenue.
• Partner with Sales and Revenue Operations to define ideal customer profiles (ICP), optimize funnel performance, improve attribution, and maximize marketing ROI.
• Lead marketing investment strategy with disciplined budget management—scaling high-performing programs while continuously optimizing spend and eliminating inefficiencies.
• Identify and execute growth opportunities across acquisition, expansion, upsell, and cross-sell motions to increase customer lifetime value.
• Lead strategy and creative development of a sales enablement library
• Establish a data-driven approach to decision-making, testing, and optimization.
• Build dashboards and reporting that clearly connect marketing investments to business outcomes.

Drive Partner & Channel Marketing

• Create scalable co-marketing programs that generate demand, accelerate partner-sourced pipeline, and increase market reach.
• Collaborate with Business Development, Sales, and Product teams to launch joint solutions, strategic initiatives, and go-to-market programs that drive mutual growth.
• Develop partner communications, events, training, and certification programs that increase engagement, loyalty, and long-term partner success.
• Measure and optimize partner marketing performance through pipeline contribution, partner activation, campaign ROI, and revenue growth.
• Identify new partnership opportunities and marketing channels that expand distribution, strengthen our competitive position, and accelerate customer acquisition

Expand Customer Growth

• Partner with Customer Success and Product teams to drive adoption, retention, upsell, and expansion.
• Develop customer marketing programs that turn users into advocates.
• Identify new growth opportunities through market insights and customer data

Build and Scale the PayRange Consumer Business

• Own the vision and growth strategy for the PayRange consumer business, evolving the app from a transactional payment tool into a trusted consumer brand.
• Define the roadmap for consumer acquisition, engagement, retention, and monetization, aligning marketing, product, and business priorities to drive growth.
• Partner with the Senior Director of Consumer Marketing to build and scale a world-class consumer growth engine across brand, lifecycle, loyalty, and engagement.
• Champion a consumer-first mindset across the company by leveraging customer insights and data to influence product strategy and business decisions.
• Partner with Product, Data, and Business Development leaders to expand the value of the PayRange ecosystem and create a growth flywheel between consumers and operators.

Build a World-Class Product Marketing Function

• Own the go-to-market strategy for new products, features, and platform innovations, partnering closely with Product, Sales, and Customer Success to drive successful launches.
• Define market positioning and messaging that clearly communicates customer value, differentiates PayRange from competitors, and establishes category leadership.
• Translate complex product capabilities into compelling customer stories through sales enablement, competitive intelligence, battle cards, pitch decks, demos, and marketing content.
• Partner with Product leadership to influence roadmap priorities, pricing, packaging, and market strategy using customer insights, competitive research, and market data.
• Develop a best-in-class product marketing organization that equips Sales and partners with the tools, training, and messaging needed to win in the marketplace.
• Own customer lifecycle messaging—from acquisition and onboarding through adoption, expansion, and advocacy—to ensure a consistent and engaging customer experience across every touchpoint.

Build a High-Performance Marketing Organization

• Establish the marketing operating system, including clear goals, metrics, operating rhythms, and accountability frameworks that align the team with company growth objectives.
• Create disciplined planning processes across annual and quarterly initiatives, translating business priorities into focused campaigns, measurable outcomes, and clear execution plans.
• Build and lead a world-class marketing team by attracting top talent, developing capabilities, and creating a culture of ownership, innovation, and high performance.
• Implement data-driven reporting and executive communication that clearly connects marketing investments to pipeline, revenue, customer growth, and business impact.
• Develop scalable processes, tools, and technology infrastructure that enable the team to move faster, make smarter decisions, and continuously improve performance.
• Lead agency and partner relationships with clear objectives, performance expectations, and ROI accountability.
• Foster a culture of experimentation, learning, and operational excellence that allows marketing to scale as the company grows.

What You Should Have

• 10+ years of marketing leadership experience in SaaS, fintech, technology, or platform businesses, with a track record of scaling teams and driving growth.
• Proven success owning marketing strategy and delivering measurable business outcomes across pipeline, revenue, customer acquisition, and expansion.
• Experience leading both B2B and B2C marketing motions, ideally within a two-sided network, marketplace, or ecosystem business.
• Executive presence who can stand on stage and comfortably command the room
• Strong background building demand generation engines, go-to-market strategies, and growth programs that accelerate revenue.
• Deep product marketing expertise, including positioning, messaging, launches, pricing, and competitive strategy.
• Experience building consumer brands and driving user acquisition, engagement, retention, and loyalty.
• Proven ability to build high-performing teams, scalable processes, and a modern marketing operating system.
• Experience leveraging data, analytics, automation, AI, and marketing technology to drive smarter decisions and better outcomes.
• Strong channel and partner marketing experience that creates scalable distribution and growth opportunities.
• A balance of strategic vision and hands-on execution—you define the strategy, build the plan, and make it happen.
• A builder’s mindset. You thrive without a playbook and are energized by creating something new.
• A strong executive presence—you can command a room, influence stakeholders, and communicate a vision that motivates customers, partners, and teams
• A growth leader who views marketing as a revenue engine and is accountable for business impact, not just marketing metrics.

We offer great compensation packages, and comprehensive health benefits, & believe in a strong cohesive team atmosphere.

Benefits:

• Competitive salary
• PTO and paid holidays
• Health benefits, including medical, dental, vision

About the Company

PayRange is a leading fintech and mobile commerce platform transforming the unattended retail industry through innovative payment and technology solutions. Our platform enables consumers to make seamless mobile and cashless purchases across vending, laundry, amusement, coffee, and other self-service environments. With a growing global presence across North America, Europe, and Asia, PayRange is helping modernize everyday transactions while powering a connected ecosystem for operators, partners, and consumers.

At PayRange, you'll have the chance to help shape a category-leading platform that millions of people rely on every day—and to make a meaningful impact as we continue our rapid growth.

About the Role

We’re
seeking a highly skilled and strategic Content Creation & Social Media Manager to help lead and scale our brand's presence across all social platforms and digital channels. This role is responsible for content strategy, executionand performance analysis. The ideal candidate is both creative and analytical, with strong editing skills, a deep understanding of social trends, and the ability to translate data into actionable insights.

This role is responsible for developing compelling content, driving brand storytelling, and maximizing content distribution across organic and paid platforms to position the company as a trusted voice in the self-service and cashless payments industry.

You will lead a small in-house content team and drive the development and execution of a content strategy that increases social media engagement and audience growth, strengthens a differentiated brand presence across key channels, and delivers high-quality content across social media, SEO, video, and thought leadership programs. A key objective of the role is to position the company and its executives as trusted industry voices while delivering measurable improvements in reach, share of voice, and audience engagement.

This role is both strategic and hands-on, combining content strategy, team leadership, and execution oversight.
This person will be accountable for:

Key Responsibilities

Content Strategy, Planning & Execution

• Develop and own the overall content strategy across digital channels, aligned with brand and business goals.

• Create and coordinate high-quality content, including posts, videos, graphics, stories, and thought leadership pieces.

• Translate company initiatives, products, customer stories, and events into engaging social content.

• Lead the planning and execution of content calendars across social media, blog, email, and publications.

• Ensure consistent storytelling across all customer-facing channels.

Team Leadership

• Manage and mentor a small content team.

• Oversee content quality, consistency, and timely delivery across all formats.

• Coordinate internal and external contributors where required.

SEO & Organic Growth

• Own SEO strategy including on-page and off-page optimization.

• Improve organic visibility and search rankings across key industry topics.

• Ensure content is optimized for discoverability, relevance, and conversion.

Thought Leadership & Brand Building

• Build the brand’s presence as a thought leader in the industry through social media presence, blogs, reports, webinars, and podcasts.

• Develop and execute customer testimonial programs, including video storytelling and case studies.

• Lead webinars, podcasts, and other long-form content initiatives.

Social Media Strategy & Growth

• Develop and execute a social media strategy aligned with marketing and business goals.

• Grow audience, reach, and engagement across priority platforms (LinkedIn, Instagram, Facebook, X, YouTube, etc.).

• Oversee social media strategy, publishing, and performance tracking.

• Improve consistency, quality, and engagement across all social platforms.

• Drive influencer collaborations and brand partnerships where relevant.

• Ensure structured reporting and insights from social media performance.

Social Listening and Reputation Management

• Monitor industry trends, competitor activity, and audience sentiment.

• Identify opportunities and proactively manage brand reputation.
• Escalate and manage potential social media issues or crises.

Community Strategy & Leadership

• Own the company's community engagement strategy, building active and valuable communities around our products, customers, and industry verticals.

• Provide
  rules of engagement to the Community Coordinator responsible for Facebook Groups and community engagement activities.

• Drive initiatives that increase community growth, member participation, customer advocacy, and retention.

• Create scalable programs such as customer spotlights, ambassador programs, user-generated content campaigns, and community events.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.

• 5–8 years of experience in content marketing, social media management, or digital marketing, with a proven track record of growing brand awareness and engagement.
• Experience in B2B technology, fintech, payments, SaaS, or related industries is preferred.
• Strong copywriting, storytelling, and editorial skills, with the ability to translate complex topics into compelling content.
• Experience creating and managing a variety of content formats, including social posts, blogs, videos, customer stories, and executive thought leadership.
• Strong experience with tools such as Adobe Premiere, Photoshop, CapCut, Canva, or similar for editing

• Understanding of current trends, and platform nuances

• Demonstrated experience developing and executing content strategies across multiple platforms, including LinkedIn, Instagram, Facebook, YouTube, and emerging channels.

• Proficiency with social media management, analytics, and content planning tools (e.g., Sprout Social, Hootsuite, Buffer, HubSpot, Google Analytics, or similar platforms).
• Working knowledge of SEO principles and content optimization best practices.
• Strong analytical skills with the ability to interpret performance metrics and optimize content based on data and insights.

• Experience managing content calendars and overseeing multiple projects in a fast-paced environment.

• Familiarity with paid social media campaigns and audience targeting is an asset.

• Knowledge of AI-powered content creation and productivity tools is highly desirable.

• Excellent communication, project management, and stakeholder management skills.

About PayRange

PayRange is a leading provider of mobile payment solutions, enabling consumers to make purchases at unattended retail locations through their smartphones. With a growing global presence across North America, Europe, and Asia, we are focused on delivering seamless, secure, and innovative payment experiences.

As we continue to scale, we are looking for an IT Administrator to support and optimize our global IT infrastructure, systems, and employee experience.

Position Overview

The IT Administrator will be responsible for managing and supporting PayRange’s global IT systems, ensuring reliability, security, and efficiency across all offices and remote teams. This role will act as a key point of contact for IT operations, supporting employees while driving improvements in systems, processes, and tools.

This is a hands-on role ideal for someone who thrives in a fast-paced, growing organization and enjoys both troubleshooting and building scalable IT solutions.

Key Responsibilities

IT Operations & Support

• Provide day-to-day IT support for employees across global offices (North America, China, India, Mexico)
• Troubleshoot hardware, software, and network issues (laptops, mobile devices, peripherals)
• Manage onboarding and offboarding IT processes (account setup, access provisioning, equipment)
• Create and maintain IT documentation, policies, and standard operating procedures
• Establish proper procedures, processes and controls for IT across the company

Systems & Infrastructure Management

• Administer core IT systems (e.g., Microsoft 365, MDM tools)
• Manage identity and access (SSO, MFA, role-based permissions)
• Support device management platforms (e.g., Jamf, Intune, or similar)
• Monitor system performance, uptime, and security
• Microsoft Stack: Act as the primary administrator for Microsoft 365 and Active Directory (Entra ID), ensuring high availability and seamless integration across regions.
• SharePoint Management: Design and maintain our SharePoint architecture to facilitate global collaboration and secure document storage.
• Network & Connectivity: Oversee global office networking (VPNs, Wi-Fi, and SD-WAN) to ensure our offices in Canada, India, and China remain securely synced with HQ.

Global IT Coordination

• Partner with regional teams to support international offices and remote employees
• Ensure consistency in IT processes, tools, and security standards globally
• Coordinate with vendors and service providers for hardware, software, and support services

Security & Compliance

• Enforce IT security policies and best practices
• Assist with security audits, compliance initiatives, and risk mitigation
• Manage endpoint protection, patching, and updates
• Identity Management: Lead password rotation management and MFA enforcement to protect our sensitive fintech data.
• Support compliance requirements such as SOC 2
• Endpoint Protection: Oversee the deployment of Anti-virus and EDR solutions across all global endpoints.
• Security Awareness: Design and lead the company's phishing awareness training and regular security drills.
• Audit Support: Ensure IT systems meet the rigorous security standards required for a leading fintech and IoT provider.

Projects & Continuous Improvement

• Support implementation of new IT systems and tools
• Identify opportunities to automate processes and improve efficiency
• Contribute to IT strategy as the company scales globally

Hardware & Asset Management

• Standardization: Establish and enforce global standards for laptop hardware (Mac/PC), ensuring a consistent experience for every employee.
• Purchasing & Logistics: Manage the end-to-end procurement process, coordinating with international vendors to equip our global workforce efficiently.
• MDM & BYOD: Deploy and manage Mobile Device Management (MDM) solutions to secure company assets and define Bring Your Own Device (BYOD) protocols.

Qualifications

Required

• 10+ years of experience in IT support, systems administration, or similar role
• Experience managing SaaS tools (Microsoft 365, etc.)
• Experience establishing and setting up the IT function at an organization
• Strong troubleshooting skills across hardware, software, and networks
• Experience with identity and access management (SSO, MFA)
• Experience supporting global or distributed teams across multiple offices in different time zones
• Strong communication skills with the ability to support both technical and non-technical users

Preferred

• Knowledge of networking fundamentals (DNS, firewalls)
• Experience with IT ticketing systems (e.g., Jira, Zendesk, Freshservice)
• Exposure to security frameworks or compliance standards
• Scripting or automation experience (e.g., PowerShell, Bash)

About PayRange

PayRange is a leading fintech company powering mobile payments and connected experiences for unattended retail. Our platform enables consumers to pay seamlessly through their smartphones while providing operators with powerful tools to manage and grow their businesses.

With a global footprint and rapid growth, we are focused on delivering a best-in-class customer experience across both B2C (consumers) and B2B (operators). Our success is driven by innovation, operational excellence, and a deep commitment to our customers.

About the Role

We are looking for a hands-on, highly capable Senior Technical Support Specialist to take the lead on complex technical and product-related issues, support the broader team with deep troubleshooting expertise, and help drive continuous improvement across the support organization.

This role serves as a senior escalation point for Tier 1 and Tier 2 support and works closely with Support, Product, Engineering, and Operations to resolve high-impact issues, identify root causes, and improve support effectiveness over time. In addition to resolving complex cases, you will help strengthen team capability through knowledge sharing, coaching, documentation, and process improvement.

This is a highly cross-functional role requiring strong technical acumen, excellent judgment, a high level of ownership, and the ability to work through complex hardware and software-related issues in a fast-paced environment.

Role Overview

Technical Support & Issue Resolution

• Take ownership of the most complex and high-impact support issues requiring advanced troubleshooting and strong product knowledge
• Act as a senior escalation point for Tier 1 and Tier 2 support teams, helping resolve critical or difficult cases
• Diagnose and resolve complex hardware and software-related issues, including issues involving connected devices, system dependencies, and product workflows
• Lead root-cause analysis efforts and drive issues through to resolution with urgency and ownership
• Ensure escalated issues are clearly documented, prioritized appropriately, and managed to completion
• Help identify when issues should be escalated further to Product or Engineering teams

Cross-Functional Collaboration

• Partner closely with Product, Engineering, Operations, and other internal teams to resolve technical and product-related issues
• Support coordination of complex incidents, service-impacting issues, and cross-functional troubleshooting efforts
• Translate technical findings into clear and actionable updates for customer-facing teams and non-technical stakeholders
• Help ensure strong alignment across teams to improve issue resolution and reduce repeat problems

Team Support, Coaching & Knowledge Sharing

• Serve as a subject matter expert for the broader support organization
• Provide guidance, coaching, and day-to-day support to Tier 1 and Tier 2 team members on technical cases
• Help improve team capability by sharing troubleshooting approaches, product knowledge, and best practices
• Contribute to onboarding and ongoing development of support team members
• Assist in building a stronger knowledge base through documentation of known issues, resolutions, and troubleshooting guides

Process Improvement & Operational Impact

• Identify recurring issues, patterns, and root causes, and recommend corrective actions to improve product and support performance
• Contribute to the development and improvement of SOPs, support playbooks, escalation paths, and internal documentation
• Help improve support workflows, case quality, and resolution times through practical, scalable process improvements
• Support reporting and insight generation by highlighting issue trends and improvement opportunities
• Contribute to a consistent, high-quality support experience across both B2C and B2B customer segments

Performance & Service Level Expectations

• Consistently meet or exceed defined support KPIs and service standards
• Maintain CSAT of 90%+
• Achieve first reply time within 24 hours for email support
• Drive full case resolution in less than 3 business days, where resolution is within support’s control
• Contribute to and help maintain a live answer rate of 90%+
• Ensure high-quality case handling, clear communication, and strong ownership from intake through resolution
• Escalate issues appropriately and in a timely manner where additional support is required

Schedule & Working Hours

• This role requires availability to work assigned shifts in support of team coverage and customer needs
• Standard shift schedules may include 7:00/8:00 a.m. to 4:00/5:00 p.m. PT
• Shift schedules will be determined based on business needs, support coverage requirements, and team structure
• Flexibility may be required from time to time to support coverage, priorities, or changing business demands

What We’re Looking For

• 5+ years of experience in technical support, product support, application support, or a similar role
• Strong experience handling complex escalations in a product- or technology-driven environment
• Experience diagnosing and resolving complex hardware and software-related issues, including issues involving connected devices, system dependencies, and product workflows
• Strong troubleshooting, analytical, and root-cause problem-solving skills
• Ability to work through ambiguity, prioritize effectively, and maintain ownership of complex issues through resolution
• Experience working cross-functionally with Product, Engineering, Operations, or similar teams
• Strong written and verbal communication skills, including the ability to explain technical issues clearly to non-technical audiences
• Strong organizational skills, attention to detail, and a high level of accountability
• Experience working in support platforms and ticketing systems such as Zendesk, Jira, or similar tools
• Experience supporting both B2C and B2B customers preferred
• Previous experience in a senior escalation, lead support, or Tier 3-facing support role preferred