About the role

Sleeper is where millions of sports fans play fantasy, make picks, and follow the games together. We've built a product people love — and now we're building the lifecycle program to match it.

This is a rare zero-to-one role, embedded directly with our product team. Every automated journey — onboarding, activation, retention, win-back — is yours to design and build. You'll own the strategy and the execution, from segmentation logic to the copy that ships.

You'll sit with product because lifecycle is product here: the moments that matter happen in the app, and your work shapes how users discover, adopt, and stick with what we build.

What you'll do

• Build out and optimize our lifecycle program in Braze — canvases for onboarding, activation, retention, and reactivation across push, email, and in-app.

• Strengthen email as a channel. Own email deliverability end to end: domain warm-up, list hygiene, and engagement-based sending.

• Own segmentation and targeting. Define audiences from behavioral data, and partner with data and engineering to get the events and attributes you need instrumented.

• Run real experiments. Holdouts, incrementality, and A/B tests — measure lift, not vanity metrics.

• Drive lifecycle for tentpole moments — season kickoffs, competitions, and product launches — partnering closely with PMs, design, and marketing.

• Set the operating standards: naming conventions, QA, frequency capping, and how we decide what's worth sending.

What we're looking for

• 3-5 years in lifecycle, CRM, or growth marketing, with meaningful ownership of a consumer program.

• Deep hands-on Braze experience (or comparable: Iterable, Airship, Customer.io) — you've built multi-step, branching journeys yourself, not just briefed them.

• Strong grasp of email deliverability — sender reputation, authentication, and engagement-based sending. Bonus if you've personally run a domain warm-up or deliverability recovery.

• Analytically rigorous. Comfortable in the data, designing holdouts, and telling incremental lift from correlation.

• A builder's bias. You're energized by a blank slate and can go from strategy to shipped without waiting for a team.

• Clear writer. You can write a push notification that gets tapped and an email that gets opened.

• Collaborative with product and engineering — you can scope an instrumentation ask and see it through.

Bonus points

• Experience with in-app messaging and push, not just email

• Experience in — or genuine passion/ curiosity for — sports, fantasy, DFS, gaming, or another real-money/regulated consumer product

• Familiarity with responsible-gaming or compliance-aware messaging

• SQL, and comfort working directly with a data warehouse

• You're a sports fan who actually uses products like ours

Why this role

You won't be optimizing someone else's program — you'll be defining ours. High autonomy, a direct line to the product team, and measurable impact on activation, retention, and revenue.

About the Role

We're building out a roster of contract AI Content Creators to help us scale content production using the latest AI video, image, and audio generation tools. This is a hands-on creative role for people who are already deep in the AI tooling space — or eager to live there — and who can turn a generation budget into a steady output of high-performing social content.

You'll be operating at the intersection of creative production, prompt engineering, and growth marketing. We move fast, ship daily, and care more about output that performs than output that's “perfect.”

This is a part-time, contracting role where compensation will be paid out $500/monthly.

What You'll Do

• Produce a high volume of AI-generated short-form video, image, and audio content for distribution across social platforms (Instagram, TikTok, YouTube Shorts, X)

• Build and maintain consistent visual identities across content series — keeping characters, settings, and aesthetics on-model across hundreds of generations

• Own end-to-end production: ideation, prompting, generation, light editing, captioning, and publishing

• Manage and grow social accounts as part of the role — including posting cadence, comment/DM engagement, and basic community management

• Iterate quickly based on performance data — double down on what's working, kill what isn't

• Track what's trending in AI-generated content broadly and bring formats and ideas to the team

• Collaborate with our internal growth team on briefs, narrative angles, and distribution strategy

What We're Looking For

Required

• Strong portfolio of content you've personally created using AI tools (we want to see the actual work, not just claims)

• Hands-on experience with at least 2–3 of: Higgsfield, Veo, Runway, Kling, Seedance, Midjourney, ElevenLabs, Suno, CapCut, or comparable tools

• Demonstrated ability to maintain visual/character consistency across multi-shot AI-generated content

• Strong instincts for pacing, hooks, storytelling, and internet-native content formats

• Comfort with iterative prompt engineering — knowing when to tweak the prompt vs. swap the model vs. start over

• Experience running social accounts (your own or for a brand) with a clear understanding of what drives reach, engagement, and follower growth on at least one major platform

• Self-directed work style — you can take a loose brief and ship without heavy oversight

• Ability to produce daily, on a consistent cadence

Nice to Have

• Background in performance marketing, growth, or paid social

• Experience with longform-to-shortform content pipelines (e.g., podcast clips, reaction edits, splitscreen formats)

• Familiarity with platform-specific algorithm dynamics and trending audio/format detection

• Comfort with AI agent tools (Claude, ChatGPT projects, automation workflows) to scale your own throughput

• Light video editing chops in CapCut, Premiere, or DaVinci

What does success look like?

• Shipping content that earns attention - measured through views, watch time, shares, follower growth, click-throughs, and repeatable content formats that can scale.

How We Work

• Async-first, with weekly creative syncs

• Generation tool budgets and platform access provided

• Direct line to a small, fast-moving in-house team — no agency layers

• Strong performers will see expanded scope, higher rates, and longer-term engagements

How to Apply

Send the following:

1. A short note on what you're currently building or experimenting with in AI content

2. Links to 3–5 pieces of AI-generated content you've personally produced (links to accounts you've grown count double)
   

We review applications on a rolling basis.

We are looking for self-starters with a passion for their NFL team! You will be solely responsible for creating TikTok content for your team (i.e. Sleeper 49ers, SleeperBengals).

This is a part-time, contracting role where compensation will be paid out $500/monthly.

What you’ll be doing

• Posting 5-7 TikTok videos a week to your Sleeper Tik Tok Account

• Create, grow, and manage an organic TikTok account for the community you manage within Sleeper

• Consistently keep up with current trends/memes/popular audio on TikTok

• Maintain a safe and respectful community atmosphere within the Sleeper app

• Posting on a daily basis and creating unique and engaging content within your respective team channel.

• Posting your video content within the Sleeper Team Channel of your NFL franchise

Who you are

• A superfan of your NFL team that is OKAY with being on camera

• You understand how to create TikTok content and grow a following organically on the platform

• You have good judgment around what is and is not appropriate to share and promote in an open community forum

• You can create engaging content, news, highlights, reactionary content, and more!

We are looking for self-starters with a passion for one of the following sports: UFC/F1/Golf/Tennis! You will be solely responsible for creating content and running a sleeper social account for one of these sports.

This is a part-time, contracting role where compensation will be paid out $600/monthly.

What you’ll be doing

• Managing a Sports community within the Sleeper app for your sport (This includes posting highlights/hopping on trends/tapping into whatever is current in the sport/and covering games/matches.

• Create unique and engaging content for the sport (even when there are no games/matches on)

• Create, grow, and manage an organic social media account for the community you manage in-app

• Maintain a safe and respectful community atmosphere within the Sleeper app

• Posting on a daily basis and creating unique and engaging content within your respective team channel.

Who you are

• A superfan of F1, Golf, Tennis, or UFC (We want someone that is a DIEHARD fan!)

• You understand what popular tournaments/games are going on in your sport/and are able to hop onto social trends

• You have good judgment around what is and is not appropriate to share and promote in an open community forum

• You can create engaging content, news, highlights, and more!

(For more details on what this position would look like for you - please check out our active SleeperNFL, SleeperMLB, SleeperNHL pages on X! That is what you will be doing for your sport.)

More on Sleeper

Headquartered in Las Vegas, NV, Sleeper is backed by Silicon Valley’s top investors, including Andreessen Horowitz, General Catalyst, and Expa.

To learn more, visit us online at: