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Job Description 1. Creative Strategy & Production: Responsible for the ideation, scriptwriting, and production of visual assets across overseas markets, including brand videos, UA (User Acquisition) performance ad creatives, community UGC (User-Generated Content) viral hooks, and app store visual storefronts (App Store / Google Play). 2. Tailored Audience Campaigns: Formulate customized creative strategies aligned with seasonal themes or IP collaborations (leveraging tags such as Art, Female-oriented, Hardcore Competitive, etc.) to deliver high emotional resonance and precise visual positioning for diverse target demographics. 3. Global Aesthetic Excellence: Maintain premium international aesthetic standards; strictly control color grading, composition, pacing, and visual sophistication to ensure deliverables resonate with local cultural sensibilities while firmly rejecting low-brow, low-quality, or formulaic user acquisition tropes. 4. Cross-Functional & Vendor Management**: Guide and collaborate with visual designers, 3D/video editors, and external vendors to execute creative concepts efficiently and at high quality; translate creative intent into structured, logical design briefs for production teams. 5. Data-Driven Optimization: Routinely analyze full-funnel performance metrics (e.g., CPM, retention rates, CTR, CVR) with strong logical reasoning; agilely diagnose creative fatigue or friction points based on data, and rapidly deploy systematic iteration and optimization plans. Job Requirements 1. Industry Experience: 5+ years of experience in overseas gaming brand video production, with a deep capacity to empathize with the emotional pain points, subcultures, and nuances of players across different global regions. 2. Technical Mastery & Cinematography: Highly proficient in video editing software such as After Effects and Premiere Pro, with the ability to skillfully utilize VFX plugins; expertise in Motion Graphics (MG) and 2D animation is highly preferred. Masterful command of cinematic lens language, pacing, and artistic expression. 3. Strategic Thinking: Capable of providing robust logical frameworks for every creative pitch (e.g., justifying why specific visual metaphors or editing rhythms are utilized), expertly balancing the intersection of "brand identity" and "UA acquisition efficiency." 4. Educational Background & Passions: Bachelor’s degree or higher in Fine Arts, Graphic Design, Digital Media, Film & Advertising, or related fields is preferred. Strong passion for and deep understanding of global pop culture, anime/manga IPs, or the Virtual YouTuber (VTuber) ecosystem is a significant plus. 5. Language Skills: Professional working proficiency in Chinese and English is required; fluency in Japanese as a working language is a highly valued plus. 6. Portfolio: A professional portfolio or a link to your showcase is required upon application.

Listed by thatgamecompany for a position based in the United States. Employers on this board attest they are hiring domestically.

Marketing

136 days ago

Senior Brand Marketing Manager

thatgamecompany · Los Angeles, California, United States

Pay

$94k–164k

Setting

Remote

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Senior Brand Marketing Manager Remote US & Canada Reports to: Head of Brand & North America Marketing About the Role As thatgamecompany continues to expand its reach and create emotionally resonant experiences, we are seeking an innovative Senior Brand Marketing Manager. At our core, we believe games should be a force for good, and we need a storyteller who can translate that philosophy into authentic, community-first campaigns. This role is not for a traditional marketer; it is for a creative architect who understands that a brand is a living narrative. You will lead our brand planning on a global scale while maintaining a hands-on focus on the North American market. You will be a champion for our players, a protector of our authenticity, and a pioneer who is unafraid to innovate and fail fast in pursuit of something truly special. Key Responsibilities Strategic Brand Planning & NA Execution - Narrative Campaign Design: Architect and execute marketing campaigns that prioritize storytelling over transactional advertising, ensuring every touchpoint reflects our studio’s unique identity. - North America Market Leadership: Serve as the primary lead for all North American marketing initiatives, tailoring global strategies to resonate with local Gen Z and "INFP" audiences. - Lifecycle Management: Develop comprehensive brand plans for SKY and seasonal expansions, overseeing the journey from reveal to live operations. - Budget & KPI Management: Oversee the North American marketing budget and establish KPIs that measure emotional engagement and community health alongside traditional growth metrics. Community-First Advocacy - Champion of the Player: Act as the internal voice for the community, ensuring that marketing strategies are grounded in real player behavior and foster positive relationships. - Authenticity Management: Vet all creative and communications to ensure they feel organic and respectful, avoiding "ad-speak" that could alienate our dedicated player base. - Creator & Influencer Collaboration: Partner with creators who genuinely align with our values, focusing on authentic integration rather than purely paid placements. Creative Collaboration & Brand Legacy - Creative Team Synergy: Partner closely with the creative team to define unique campaign aesthetics, visual directions, and creative platforms. - Legacy Building: Develop strategic initiatives that build a long-lasting brand legacy, ensuring every campaign contributes to the enduring identity and cultural impact of thatgamecompany. Innovation & Agile Marketing - Pioneer New Platforms: Experiment with non-traditional channels to meet players where they are. - Fail Fast Mentality: Foster an environment of rapid experimentation, using data-driven insights to quickly pivot and optimize campaigns. Project Management & Operational Excellence - Project Management: Lead complex marketing projects from ideation to delivery, maintaining highly organized workflows and ensuring cross-functional alignment. - Efficiency & Workflow Optimization: Collaborate with the Head of Brand & North America Marketing to establish and optimize efficiencies and workflows across cross-functional teams. Strategic Partnerships & Licensing - Licensing & Partnerships: Identify and manage strategic licensing opportunities that extend the studio’s brand and IP into new consumer spaces, ensuring all collaborations align with our core values and maintain authenticity. Must Haves - Experience: At least 8 years in Brand Marketing or Product Management within the video games industry, preferably with experience in live-service or mobile gaming. - Storytelling Prowess: A proven track record of building marketing campaigns that tell a compelling story and evoke genuine emotion. - Community Core: A "community-first" mindset with deep empathy for player needs and a commitment to authenticity. - Market Expertise: Extensive knowledge of the North American gaming landscape and Gen Z audience behavior. - Agility: A history of innovative thinking and the resilience to learn from failed experiments. - Project Management: Proven ability to manage multiple concurrent projects with strong organizational skills and attention to detail. Nice to Haves - Global Collaboration: Experience working with international teams and managing complex IP licenses. - Creative Background: Experience in visual design, copywriting, or video production to help guide internal and external creative teams. - Passion for the Vision: A deep appreciation for thatgamecompany’s history of creating "softly and loosely" crafted worlds that provide emotional room to breathe. Perks: - Paid Time Off, Holidays and Two Weeks Winter Break - Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job—there’s no waiting period before they kick in. - Pet Insurance for those who need it too. - Compassionate leave for employees who needs to take care of their family members - Pre-tax wellness stipend - Pre-tax work from home stipend - Access our savings plan (401K program) with company match - Mental health resources including Headspace membership and Employee Assistance Program (EAP) - Discount portal for everyday goods and services - Employee inclusive and diversity initiatives such as Grow Together - Support for personal professional development We look forward to meeting you! Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. The salary range for this position is $93,500 USD to $164,000 USD annually, with the opportunity to earn an annual discretionary bonus. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which currently include the following: medical, dental, vision, 401k, and paid time off. Our base pay is benchmarked against regional market and industry data and is adjusted to reflect the cost of living in your specific geographic area. #LI-Remote

Listed by thatgamecompany for a position based in the United States. Employers on this board attest they are hiring domestically.

Art / Creative

194 days ago

Senior Game Producer (Sky)

thatgamecompany · Los Angeles, California, United States

Pay

$120k–178k

Setting

Remote

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Senior Game Producer (Sky) Remote US & Canada Reports to: Lead Producer thatgamecompany is looking for an experienced Senior Producer to drive the delivery of Sky’s live content and projects as part of the core production team. This role is responsible for driving execution across seasonal content, limited-time events, features, and collaborations while maintaining release stability, production clarity, and alignment with creative direction. The Senior Producer ensures content ships at a high level of quality and predictability within a fast-moving live environment. Responsibilities - Own production delivery for Sky live content initiatives across seasonal content, limited-time events, gameplay features, and content collaborations. - Drive execution from concept through release validation in partnership with design, engineering, art, QA, publishing, community, and platform stakeholders. - Partner with discipline producers to align schedules, capacity planning, and milestone commitments across departments. - Act as delivery owner for assigned projects, ensuring scope clarity, milestone readiness, and release confidence. - Identify production risks early and lead mitigation strategies across cross-functional teams. - Support release readiness including coordination with QA, localization, marketing, publishing, and platform requirements. - Improve production predictability through structured tracking, reporting, and transparent communication across stakeholders. - Act as escalation point for delivery blockers and cross-team alignment challenges. - Take initiative to identify gaps in production workflows, delivery visibility, or coordination structures and implement improvements that strengthen team effectiveness and release confidence. - Proactively translate ambiguity into actionable plans and drive alignment across stakeholders without requiring continuous direction. - Contribute to evolving production frameworks that support Sky as a long-term live service product. - Strengthen communication clarity across creative leadership and execution teams to ensure vision alignment throughout production. - Partner with leadership to translate strategic goals into executable delivery plans - Champion a healthy production culture grounded in accountability, ownership, initiative, and collaboration. - Mentor and support the growth of other producers, with the expectation of developing into a people management role over time. - Contribute to thatgamecompany’s unique culture and vision, positive work environment and the company's growth. Must Haves - 7+ years of hands-on production experience in game development or live service environments. - Demonstrated ownership of delivery for complex content releases, features, or multi-team initiatives. - Experience shipping updates on a live game with active player impact. - Strong execution skills across planning, dependency tracking, risk management, and content delivery. - Experience coordinating across multiple disciplines including design, engineering, art, QA, and publishing. - Ability to operate independently while aligning stakeholders around shared delivery goals. - Strong communication skills across both execution teams and leadership audiences. - Proven experience working with agile production workflows and iterative development environments. - Proven experience successfully mentoring junior producers on prioritization, tasking, stakeholder management, and process ownership. - Advanced experience with Jira and Confluence as production infrastructure. - Passion for delivering meaningful player-facing experiences through live content. - Authorized to work in the U.S. Nice to Haves - Ownership of seasonal content pipelines or live event programs on shipped titles. - Experience supporting collaboration content or cross-brand partnerships. - Experience working on mobile or free-to-play live service titles. - Experience coordinating release readiness across global publishing requirements. - Experience improving production frameworks, workflows, or delivery tracking systems. - Actively play Sky: Children of the Light. Perks: • Paid Time Off, Holidays and Two Weeks Winter Break • Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job—there’s no waiting period before they kick in. • Pet Insurance for those who need it too. • Compassionate leave for employees who needs to take care of their family members • Pre-tax wellness stipend • Pre-tax work from home stipend • Access our savings plan (401K program) with company match • Mental health resources including Headspace membership and Employee Assistance Program (EAP) • Discount portal for everyday goods and services • Employee inclusive and diversity initiatives such as Grow Together • Support for personal professional development We look forward to meeting you! Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. The salary range for this position is $120,000 USD to $177,500 USD annually, with the opportunity to earn an annual discretionary bonus. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which currently include the following: medical, dental, vision, 401k, and paid time off. Our base pay is benchmarked against regional market and industry data and is adjusted to reflect the cost of living in your specific geographic area. #LI-Remote

Listed by thatgamecompany for a position based in the United States. Employers on this board attest they are hiring domestically.

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